My Media World: Freddie Ossberg
23 May 2012 | by Jeremy King
Lehman Brothers crashed. Although we have been profitable every quarter since the launch, it makes you ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
, for example, Pepsi signed Michael Jackson and his brothers to star in a highly publicised campaign ...
Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
such as the Chemical Brothers. In addition, it has worked with artist Damien Hirst. While it is looking to build its ...
Media360: Global Radio profits to rise 'significantly' says Miron
18 May 2012 | by Maisie McCabe
had only become more challenging when Lehman Brothers collapsed. He said: "When you're sliding down ...
Sky opens creative agency talks
17 May 2012 | by Anne Cassidy
-roster agencies. However, BSkyB is first talking to its roster agencies, including WCRS and Brothers ... to Brothers and Sisters, Sky s roster includes Elvis, AKQA and 20:20. ...
Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger
16 May 2012 | by Sarah Johnson
Schwarkopf's sponsorship of 'Big Brother'. Under Bampton's leadership, the broadcaster increased TV ...
Halfords 'best trips last a lifetime' by DLKW Lowe
15 May 2012
The story follows four children on a family trip, with a boy and a girl from the 70s playing alongside a present-day brother and sister. It s set to the 70s song Into The Valley by Skids. The ad was written by the executive creative directors, Richard Denney and David Henderson, and directed by Frederic ...
Former Channel 4 sales chief paid more than £500,000 in 2011
14 May 2012 | by Daniel Farey-Jones
reality stalwart show Big Brother . But overall the broadcaster made a pre-tax profit of 44m in 2011 ...
Allan blames agencies' 'negative viewpoint' for C4 ad fall
14 May 2012 | by Maisie McCabe
agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother...staple of its youth channel E4, as well as 'Big Brother'' and would be taking on the contract for UKTV ... of 'Big Brother' and Channel 4's transition to a new schedule. Abraham then went on to question whether ...
Channel 4 advertising feels loss of Big Brother
14 May 2012 | by Arif Durrani
year without reality stalwart show Big Brother, but losses were partially offset by rights sales...in 2010 to 579 million in 2011, according to its Annual Report published today. Big Brother, produced ... with the younger 18 34 year-old demographic, a popular target group for many advertisers. Big Brother became ... of Channel 4's new schedule, post Big Brother. He said: "Across 2011 Channel 4 underwent the biggest ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
