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Lionsgate launches digital campaign for The Expendables

The campaign by MEC Interaction, MEC s specialist digital, social, search and direct response business, has been designed to drive awareness and ticket sales for the new action film, directed by Sylvester Stallone and starring Bruce Willis and Mickey Rourke. The takeover will integrate 3D ...

McLaren Automotive brings in Nissan's Wayne Bruce

Wayne Bruce joins the company as head of PR following time spent at Nissan s luxury brand ... for McLaren Automotive Middle East and Africa. Bruce will report to McLaren Automotive s sales ... in its exciting story. As well as Nissan, Bruce has worked at SEAT and Volkswagen. Before this, he ...

Green & Black's on hunt for Willy Wonka-style taste guru

Green & Black's, the Cadbury-owned premium brand, is offering chocolate lovers the chance to win a golden ticket and work as a taster at its factory.

Beta to take on Saga with new 50+ online community

" market. Beta has hired former Scotland on Sunday Magazine editor Tim Willis to helm its high50 venture. Willis has previously worked on The Mail on Sunday, and, over the past decade, he has also contributed ... to have him on board and can t wait to start working together." Willis commented: "Beta is a ground ...

Genius gluten-free bread hires Adam & Eve for ad push

Bruce-Gardyne, a professional chef whose son is gluten intolerant. The range first went on sale in 2009. ...

Sheffield Arena to become Motorpoint Arena

few years." The arena has hosted renowned touring acts including Bon Jovi, Bruce Springsteen, Cirque ...

IAG beats Virgin to BMI

-cost brand, and its BMI Regional business. Willie Walsh, IAG chief executive, said: "Buying BMI's mainline ...

Agencies line up for McCain online ad brief

in a Willy Wonka-style potato factory. McCain is a sponsor of UK athletics and, in July, launched a ...

Overhaul for Grayling Germany and Switzerland teams

of consumer. She and recently appointed financial director Bruce Miller will be joining Ilka Schwarz and Dr ...

UK Wi-Fi media channel launches with BT deal

, hotels, airports, and wireless cities, across the UK will offer the system from today. Chris Bruce ... online via a Wi-Fi connection to one billion, across two million hotspots. Bruce said: "JiWire has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.