Aviva flags up tailored focus
03 Mar 2009 | by Alex Brownsell
, such as Bruce Willis, who is currently starring in ads promoting Norwich Union's rebrand to Aviva. ...
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Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign
22 Dec 2008 | by Staff
becoming internationally recognised for their talent, including Bruce Willis, Elle Macpherson, Ringo Starr ... their younger selves. For example, Bruce Willis talks from the passenger seat of a car chase scene from ... and expertise with customers around the world.' The celebrities and their original names. Bruce Willis ...
Norwich Union marketing director explains name change in video blog
15 Jan 2009 | by Ed Kemp
features celebrities, such as Bruce Willis and Ringo Star, who have changed their names. To watch ...
Aviva shareholders slam 'wasteful' rebranding campaign
30 Apr 2009 | by Ed Kemp
The ads, created by AMV, promote the company's name change in the UK market from Norwich Union to Aviva and feature celebrities such as Ringo Starr and Bruce Willis who have also changed their names. The Daily Telegraph reported that shareholder said at the AGM: 'Who needs to see Ringo Starr telling us ...
Willie Walsh plots stable of strong brands under 'boring' umbrella group
29 Nov 2011 | by Matthew Chapman
Willie Walsh, chief executive of International Airlines Group (IAG), has spoken of his plans
Green & Black's on hunt for Willy Wonka-style taste guru
18 Oct 2010 | by By John Reynolds
Green & Black's, the Cadbury-owned premium brand, is offering chocolate lovers the chance to win a golden ticket and work as a taster at its factory.
Aviva pushes retirement products with ad campaign
14 May 2010 | by Alex Brownsell
, such as Bruce Willis and Ringo Starr, to promote its rebrand from Norwich Union. "With this TV campaign we ...
Standard Life hires Bruce Kelsall to marketing director role
21 Jan 2010 | by Alex Brownsell
LONDON - Standard Life has hired former Barclays marketer Bruce Kelsall to the position of UK
MEDIA 360: Aviva marketer Mackenzie calls for distinctive media ideas
10 Jun 2010 | by Daniel Farey-Jones
, which involved an ad campaign featuring celebrities who have changed their names, such as Bruce Willis ...
Travel into the future: BA's Willie Walsh, plus Google and TUI, tell Marketing what lies ahead
14 Oct 2011 | by Loulla-Mae Eleftheriou-Smith at ABTA Conference
companies. International Airlines Group chief executive Willie Walsh even went so far as to attack ... and this turbulent market. NO EVIDENCE OF GLOBAL RECESSION; THE NEED FOR OPTIMISM Willie Walsh, Chief executive ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
