Aviva's £80m celebrity rebrand under fire
30 Apr 2009 | by Nikki Sandison
campaign, which included celebrity-packed ads featuring Bruce Willis, Ringo Starr and Elle Mcpherson.
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Ringo Starr and Bruce Willis in Aviva ad
23 Dec 2008 | by Staff
LONDON - Stars including Ringo Starr, Bruce Willis and Dame Edna Everage appear in a new TV spot
Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign
22 Dec 2008 | by Staff
becoming internationally recognised for their talent, including Bruce Willis, Elle Macpherson, Ringo Starr ... their younger selves. For example, Bruce Willis talks from the passenger seat of a car chase scene from ... and expertise with customers around the world.' The celebrities and their original names. Bruce Willis ...
New post at Willis heralds revamp
28 Jan 2000 | by ADAM HILL
Willis, the world s third largest insurance broker, has appointed its first marketing...Willis, the world s third largest insurance broker, has appointed its first marketing ... concentrate on Willis s worldwide business units. We want to get more out of what we can provide at group level and make sure everyone understands the brand, she said. Willis operates in 100 ...
Aviva flags up tailored focus
03 Mar 2009 | by Alex Brownsell
, such as Bruce Willis, who is currently starring in ads promoting Norwich Union's rebrand to Aviva. ...
The Work: Private View
14 Apr 2006
CREATIVE - BRUCE CROUCH, executive creative director, Nitro...Writers: Juan Cabral, Jez Willy, Al Davis Art directors: Juan Cabral, Jez Willy, Al Davis Director: n ...
Norwich Union marketing director explains name change in video blog
15 Jan 2009 | by Ed Kemp
features celebrities, such as Bruce Willis and Ringo Star, who have changed their names. To watch ...
Aviva shareholders slam 'wasteful' rebranding campaign
30 Apr 2009 | by Ed Kemp
The ads, created by AMV, promote the company's name change in the UK market from Norwich Union to Aviva and feature celebrities such as Ringo Starr and Bruce Willis who have also changed their names. The Daily Telegraph reported that shareholder said at the AGM: 'Who needs to see Ringo Starr telling us ...
STOP PRESS: Barclays Capital appoints Bruce
20 Feb 1998 | by JEMIMAH BAILEY
Barclays Capital, the investment banking division of the Barclays Group, has appointed Leigh Bruce...Barclays Capital, the investment banking division of the Barclays Group, has appointed Leigh Bruce as a director and global head of corporate communications. Bruce was previously European communications director at bond house Salomon Smith Barney. His appointment follows the formation of Barclays ...
PRIVATE VIEW: Bruce Crouch, the creative director at Soul
30 May 2003
I've always thought the way creative work is judged is unfair. It assumes everyone works with the same set of circumstances. As we know, there are lots of different barriers to good work getting through and I believe that now more than ever tenacity is as important as talent.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
