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Budweiser is rolling out its new global can and secondary packaging designs in the UK....The revamp is part of a plan aimed at reinforcing Budweiser's visual identity as a global beer ... in the year. The new can packaging will be the Anheuser-Busch InBev brand's 12th design since Budweiser became available in cans in 1936. The focal point of the new design is Budweiser's bow ...
Budweiser has topped the list of World Cup online sponsorship brands, but rival beer brands...The research measures the number of UK internet searches for brands with sponsorship links to the World Cup. The Experian Hitwise data shows that Budweiser, which is an official FIFA World Cup sponsor and sponsor of the US football team, witnessed a 25% uplift in UK searches in the week ending 19 ...
LONDON - Budweiser is shifting from authenticity to sociability in its first ad campaign since
Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a...that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear on their screens in 3D. Iain Newell, European marketing director, Budweiser, said: "Part of Budweiser's mission ... for the final stages of the competition." Budweiser's sponsorship activity for the FA Cup saw the brand ...
The Football Association is to announce Budweiser as the new title sponsor for the FA Cup...sponsorship opportunities. However, sources have told Marketing that Budweiser will be named next month ... the start of the 2012 competition being just months away. The deal with Budweiser is thought to be worth ... agency IMG. It is unclear how the appointment of Budweiser will impact on the FA's relationship ...
LONDON - AB InBev has called a review of its £5.5m Budweiser ad account and the £25m global Beck...The incumbent on the UK Budweiser account is Fallon, which was appointed prior to the merger of Anheuser-Busch and InBev last year. On the shortlist is Fallon, RKCR/Y R, which held the account before Fallon, and DDB London, the incumbent on the global business. The review is being handled by the AAR ...
The Football Association (FA) is looking to use a new sponsorship deal with Budweiser to promote...The deal with Budweiser s parent company, Anheuser-Busch InBev, which is set to be announced this week, will be activated in New York to help push the brand across the US, China and the Middle East ... concentrated their marketing around the tournament in the UK. Signing Budweiser is a coup for The FA, which ...
LONDON - InBev UK has appointed DDB London to handle the £5m Budweiser ad account...before pulling out. The pitch was handled by Jason Warner, global vice president of Budweiser ... the global ad business for Budweiser. The agency already handles the beer brand's account in Ireland. ...
, in a novel marketing move by sponsor Budweiser....In a historic move, football fans across the UK will be able to vote for the Budweiser Man ... the final in May 2012. Fans can either vote via the Budweiser UK Facebook page or from their smartphones by using the free-of-charge Budweiser Man of the Match app. The player voted man of the match ...
LONDON - Budweiser has launched an on-pack promotion, called 'Live The Dream', which promotes its...in South Africa where Budweiser will be the official beer of the tournament. The initiative will run from August 2009 to mid-November 2009 on more than 2.5m Budweiser packs and the message will be supported ... added that the promotion's weekly prizes will encourage Budweiser consumers to enter a number of times ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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