20 Jan 2000
| by POPPY BRECH
Budweiser s frogs have not croaked it after all. The frogs looked
like they had been fried...Budweiser s frogs have not croaked it after all. The frogs looked
like they had been fried by Louie the jealous lizard in their last TV
outing. But, when the ads return to the screen on February 1 ...
achieved recall figures of 70%. Budweiser has a pounds 33m marketing
budget for 2000 and Louie, Frankie ...
07 Aug 1997
| by PATRICK BARRETT
Budvar, rights to use the Budweiser name in the
UK. However, it has granted the US brewer exclusive...The Trading Standards Authority has granted both Anheuser-Busch and
Czech brewer Budejovicky Budvar, rights to use the Budweiser name in the
UK. However, it has granted the US brewer exclusive rights to
registration of the brand s label design and King of Beers trade mark.
...
08 Jul 1999
| by ANNE-MARIE CRAWFORD
Following its popular Frogs campaign earlier this year, Budweiser
UK has brought over more US...Following its popular Frogs campaign earlier this year, Budweiser
UK has brought over more US advertising to the UK. The new work, called
Lizards , was voted America s favourite ad in the USA Today newspaper
and will run from the beginning of July on UK screens. The campaign
features two talking ...
13 Jan 2000
| by IMELDA MICHALCZYK, Marketing Reporter
Budweiser s frogs and lizards have crawled out of the swamp and
taken over two pages of Sky...Budweiser s frogs and lizards have crawled out of the swamp and
taken over two pages of Sky ...
alternative
for its Budweiser brand and the ad neatly ties in with the black humour
of the TV commercials.
The campaign, which was put together by Budweiser s PR agency GCI London
and Emap s in-house production team ...
07 Jun 2006
Budweiser is introducing two fictional US sports presenters, Brad and Hal, for its 2006 FIFA World...In one execution, the bemused presenters refer to Trinidad & Tobago as
two separate teams. Budweiser will run 60 different idents during the
tournament, tailored for specific games and locations. Creative agency: RKCR/Y&R Media agency: In-house. ...
13 Sep 2001
| by TANIA MASON
Budweiser European marketing director Kerry Bebe has left the
company after five years. She has ...
-president and managing
director of Anheuser-Busch Europe.
Bebe joined Anheuser-Busch as Budweiser brand manager ...
and NPD, he became a country manager in South-East Asia and
launched Budweiser in the Philippines ...
11 Mar 2008
| by Gemma Charles
Budweiser is gearing up to reposition itself under the strapline 'true dedication' in a bid...to find out the name of the beer. Budweiser spent 1.7m on advertising last year, according to Nielsen Media Research. As a result of the relaunch, Budweiser UK marketing director Vicky Kipling said its ...
28 Feb 2007
| by Ed Kemp
Budweiser is putting an eBay-style auction mechanism at the heart of its main marketing initiative...The 'Budweiser Bucks' scheme, devised by marketing communications agency
Inferno, will comprise an online auction at which items can be purchased
in exchange for Budweiser 'tokens'. Bottles of the beer ...
. The initiative, which is Budweiser's biggest UK promotional activity,
will be supported by a TV ad campaign ...
16 Apr 1998
| by BINNUR BEYAZTAS
Budweiser has appointed James Lousada as marketing director in the
run-up to its World Cup...Budweiser has appointed James Lousada as marketing director in the
run-up to its World Cup marketing activity. Budweiser, one of the
official sponsors of the World Cup, also launches its pounds 15m
advertising campaign this week.
Lousada joined Budweiser a year ago as marketing manager. He ...
07 Oct 2008
| by Gemma Charles
LONDON - Budweiser has extended its six-year sponsorship with Manchester United through to the 2009...United's massive Chinese fan base. The sponsorship grants Budweiser rights to use the Manchester United ...
and sports marketing at Anheuser-Busch Inc, said: 'As Budweiser continues to expand internationally, our ...