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DIARY: How far should you go when it comes to backing client’s products?

03 Nov 1995

Anheuser-Busch. You will always see Budweiser in our fridge, says Leggetter. But supporting a ...

Emerald opportunities: Consumer PR is booming in the Irish Republic as practitioners utilise all their marketing skills to get ahead in a crowded communications market. But the industry still has a way to go before it can be sure of its long-term future

04 Jun 1999 | by MAJA PAWINSKA

obsessed with sports here, she says, citing the link between Budweiser and the Irish Derby, and the Bank ...

FOCUS: SPONSORSHIP; Sponsors enjoy a sporting chance

09 Feb 1996 | by JEREMY SLATER

and the 13 teams feature regularly on Sky Sports. The league and the programme are both backed by Budweiser ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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