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DDB’s Budweiser work helps US to top Cannes

The hotly tipped whassup? campaign for Budweiser from DDB Chicago surprised no-one when...The hotly tipped whassup? campaign for Budweiser from DDB Chicago surprised no-one when it emerged as the winner of the grand prix at the International Advertising Festival in Cannes last week. The victory made the US the undisputed winner of the awards, bringing the number of US lions to 27 - three ...

THE CREAM OF CANNES: From ’whassup?’ and hillbillies to E-Trade’s dancing monkey, this year’s Cannes showcased some eclectic work Caroline Marshall looks at the creative highpoints.

WHASSUP?/BUDWEISER...WHASSUP?/BUDWEISER Titles: Whassup?/True/Call waiting/Girlfriend/Pizza guy ... overnight, Budweiser s whassup? campaign conquered the ad world by capturing the grand prix for film ... . DDB Chicago saw the film, presented the idea to Budweiser, and collaborated with Stone to adapt ...

Beer and football: A game of four brands

Will Budweiser be able to stand out from the crowd of beers sponsoring domestic football...Budweiser's announcement that it is to become the title sponsor of The FA Cup means ... five-a-side pitch' and will struggle to stand out. Fighting it out on the football pitch, Budweiser ... of Budweiser-owner AB InBev. 'Watching sports is one of the most important beer moments.' However, branding ...

MEDIA: FOR THE RECORD

, Budweiser, Vernons and Thomson Holidays....BMP Optimum has hired John Walker to join its new radio unit under Jonathan Gillespie, the head of radio. Walker, who leaves Zenith Media, will join as a senior planner/buyer, and will work on Vodafone, Budweiser, Vernons and Thomson Holidays. The Radio Authority has submitted written evidence ...

Airline and beer brands see World Cup search uplift

several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively ... team, Corona the Mexico team and Budweiser is a FIFA World Cup sponsor, as well as backing the USA team ... begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...

Chelsea boosts sponsor roster with Tourism Malaysia

The tourist board becomes the fifth "platinum" partner of the Premiership champions, joining Budweiser, Orange, Sky and Lucozade. The deal marks Tourism Malaysia's first football club sponsorship. It will include advertising space on hoardings at Stamford Bridge plus hospitality and other co-branding benefits ...

BrandZ top 100 brands by value 2010

and Nintendo DS 3. The Brand Value of Budweiser includes Bud Light 4. The Brand Value of Pepsi includes Lites ...

Private Hear ads for review October 2011

exposure: Radio, outdoor, press, TV, VoD, MMS Budweiser - Ice Cold Index Script: Presenter : Hi ... . Presenter : With the help of the Budweiser Ice Cold Index app, available on most phones. SFX ... : And enjoy a Budweiser Ice Cold with some friends. Easy. SFX : Background sounds of people talking and pint ...

The Week in marketing: 11 November 2008

Budweiser in Proud tie-up Budweiser has signed a sponsorship deal with London's Proud Galleries ... jamming with Budweiser bottles in Nashville. Budweiser marketing director Vicki Kipling described ... by Budweiser. Gossard revamps site Gossard has launched a website with ecommerce capability, making its ...

MARKETING MIX: That was the week that was

years ago: Budweiser parts company with agency D Arcy Massius Benton Entenmann s, number one cake ...

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