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Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 Feb 2012

NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...

Dare appoints three new creative directors

12 Jan 2012 | by Anne Cassidy

. The husband-and-wife duo will be based in the agency's Edinburgh office, where they will work on Skype, Bupa ...

Bupa showcases 60-year heritage with latest ads

23 Dec 2011 | by Alex Brownsell

Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers..... From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ... of every kind". Another ad will emphasise that Bupa has no shareholders, meaning that the business can ... showed consumers were genuinely "interested" in the brand s heritage. Later in 2012, Bupa plans ...

Direct Agency of the Year: OgilvyOne

15 Dec 2011

the "by you" Bupa work, which showed how health can mean different things to different people ... . September Rolls out a high-profile, multichannel campaign for Bupa showing people doing unexpected things ...

Media Agency of the Year: PHD

15 Dec 2011

for most of the year, with more than 73 million of new business from the likes of T-Mobile, Marriott, Bupa ...

Agency of the Year: Media Agency of the Year - Best of the rest

14 Dec 2011

win, from T-Mobile, and the integrated account for Bupa. The agency also held on to all of its ...

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover...GlaxoSmithKline, Berocca and Bupa. Led by chief executive Rob Allen, TRO estimates its turnover for 2011 ...

Media Agency of the Year and Grand Prix winner: PHD

13 Dec 2011 | by Nicola Clark

-Mobile, and the integrated account for Bupa. The agency also held on to all of its existing clients - no mean feat in a ...

MEC lands £10m Bupa media task

06 Oct 2011 | by Katherine Levy

Bupa is to appoint MEC to handle its £10 million media planning and buying account....Manchester), were involved at an earlier stage. Starcom had handled all of Bupa's offline media for 11 years ... , with the rest of the spend spread across radio, outdoor and online. Bupa's media review follows ... 's above-the-line advertising. Both accounts are unaffected by the latest media review. Bupa is yet ...

Private View: Mick Mahoney and Al Young

23 Sep 2011

Featuring work from Kodak, Foster's, Dior, Bupa, Natwest and Toyota....are rapidly transforming outdoor into such a vibrant living medium. Bupa . OK, so I lied to you. But I did ... , Bupa.) Creative Al Young Executive creative director, Inferno ... long way from a new idea, done well. And now Bupa . This is nicely filmed and tries to sell me a ...

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