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BUPA...Campaign: Bupa Personal Health Service Client: Bupa Agency: WCRS Principal authors: David Golding, WCRS; Jo Reid, WCRS Media used: TV CASE SUMMARY This is the case of how Bupa, Britain ... 's more, competitors were joining the scene, forcing Bupa to defend its position rather than grow ...
Redwood Publishing has won the contract to produce BUPA s quarterly customer magazine, Upbeat...Redwood Publishing has won the contract to produce BUPA s quarterly customer magazine, Upbeat, which is circulated to 650,000 BUPA members. ...
BUPA has appointed Dean Cowley to the new position of sales and marketing director for its Care...BUPA has appointed Dean Cowley to the new position of sales and marketing director for its Care Services division. He will be responsible for developing BUPA s branded residential and sheltered care homes. ...
Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.
- WCRS has won the 4.5 million BUPA account after a head-to-head creative pitch against Leagas...- WCRS has won the 4.5 million BUPA account after a head-to-head creative pitch against Leagas Delaney. For the first round of strategic pitches, BUPA also saw presentations from Duckworth Finn Grubb Waters and HHCL BUPA is easily the best-known brand in the healthcare market, but it also has a lot ...
- WCRS has won the 4.5 million BUPA account after a head-to-head creative pitch against Leagas...- WCRS has won the 4.5 million BUPA account after a head-to-head creative pitch against Leagas Delaney. For the first round of strategic pitches, BUPA also saw presentations from Duckworth Finn Grubb Waters and HHCL BUPA is easily the best-known brand in the healthcare market, but it also has a lot ...
Bupa has hired its first retained PR agency ahead of a campaign to increase public understanding...The private healthcare giant has chosen Brando to roll out a consumer PR programme and develop a strong brand personality for Bupa that celebrates its wellness and healthcare credentials. Brando beat off Blue Rubicon to land the account, which will be led by Brando managing director Mandy Sharp ...
BUPA is launching a pounds 5m TV campaign this weekend to promote the personal benefits offered...BUPA is launching a pounds 5m TV campaign this weekend to promote the personal benefits offered ... -second execution and a 30-second version, show that BUPA customers are treated as individuals and the company tailors its services to a range of needs. The strapline is 'BUPA, the personal health service ...
firm Cinven win the battle for 25 BUPA hospitals....The deal cements Brunswick s relationship with BUPA, for which it first worked last September ... will see Cinven take control of private BUPA s hospitals perhaps its most famous assets which account ... Healthcare, a private hospital company. The sale of the hospitals will make it easier for BUPA to expand ...
BUPA launches the next phase in its You re Amazing advertising over Easter, with a campaign...BUPA launches the next phase in its You re Amazing advertising over Easter, with a campaign designed to highlight how the company cares for its customers through its chain of healthcare centres and hospitals. The first execution in the national TV, through Ogilvy & Mather, charts the progress ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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