Bupa 'Bupa By You' by OgilvyOne
05 Sep 2011
Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.
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Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
13 ( ) McVitie's Quirks Publicis/MEC 33 14= ( ) Bupa Care Homes ...
Bupa rolls out 'adaptable' insurance campaign
05 Sep 2011 | by Oliver Luft
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable ... has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
Brand Action Group - an alternative approach
05 Sep 2011 | by Simon Kershaw
AA; Accor; AkzoNobel; Alliance Boots; Bupa; Comte; Embraer; Everest; Johnson Johnson; LoveFilm ...
Bupa shifts strategy to promote service range
08 Mar 2011 | by Alex Brownsell
Healthcare provider Bupa is overhauling its marketing strategy to promote a broader range of its...' animated ad campaign. The executions feature real Bupa customers in a variety of situations, promoting the brand idea that there is a 'bit of Bupa for everyone'. TV ads, set to a gospel choir version of Marina and the Diamonds' song I Am Not a Robot, feature customers of all ages to emphasise that Bupa ...
PROMOTIONAL FEATURE: The Big Media Debate: why it's time for a new approach
03 Jun 2010 | by Noelle McElhatton
agencies in its discussions with advertisers. There were moments of searing honesty from Bupa brand ... at Bupa. Before this she was VP for innovation at PepsiCo. As chief executive of CIA in 2002, McAnena led ...
The Big Media Debate: why it's time for a new approach
03 Jun 2010
McAnena is group brand director at Bupa . Before this she was VP for innovation at PepsiCo. As chief ... with advertisers. There were moments of searing honesty from Bupa brand director Fiona McAnena, vying with Miron ...
Bupa launches dementia awareness campaign
27 Feb 2009 | by Ian Darby
LONDON - Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia....The TV ad, created by WCRS, supports the Alzheimer s Society and promotes Bupa s advice booklet, Caring for Someone with dementia. It features an animated character called Ernie visiting his sister June, who has dementia, in a Bupa care home. Bupa has also chosen the Alzheimer s Society as its ...
Bupa 'june and ernie' by WCRS
26 Feb 2009
Bupa is launching a TV campaign to raise awareness of the issues surrounding dementia....The TV ad, created by WCRS, supports the Alzheimer s Society and promotes Bupa s advice booklet, Caring for Someone with dementia. ...
Bupa 'Roddy' by WCRS
26 Feb 2009
Bupa builds on its Shapes campaign in this cinema ad targeting the self-employed. The spot tells the story of Roddy, a self-employed stunt man with a death-defying lifestyle. One day he ... -employed, Roddy can t be out of work for too long and Bupa ensures that he is back on set in time for his next big ...
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