Trading places: this week's people moves
13 Apr 2012 | by Daniel Farey-Jones
partner. ( Campaign ) Marketing Bupa's global brand director, Fiona McAnena , has left ...
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Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
CONSULTANT, BUPA AND SCIENCE IN SPORT, AND DIRECTOR, FIONA VIGAR CONSULTING This is not the most ...
Bupa marketer McAnena departs to set up consultancy
03 Apr 2012 | by Alex Brownsell
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a ... and will aim to help businesses make a connection between their ambitions and their customers needs . Bupa ...
Punter Appeal - WCRS
08 Mar 2012 | by Katherine Levy
Churchill - New dawn - 5.95 Sky Movies - Coming home - 5.74 Bupa - Chickens - 5.44 Royal Navy ...
Adwatch (Mar 7) top 20 recall: McDonalds
07 Mar 2012 | by David Hackworthy, strategy partner, The Red Brick Road
13 ( ) McVitie's Quirks Publicis/MEC 33 14= ( ) Bupa Care Homes ...
Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum
08 Feb 2012
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...
Bupa showcases 60-year heritage with latest ads
23 Dec 2011 | by Alex Brownsell
Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers..... From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ... of every kind". Another ad will emphasise that Bupa has no shareholders, meaning that the business can ... showed consumers were genuinely "interested" in the brand s heritage. Later in 2012, Bupa plans ...
Agency of the Year: Media Agency of the Year - Best of the rest
14 Dec 2011
win, from T-Mobile, and the integrated account for Bupa. The agency also held on to all of its ...
Experiential Agency of the Year: TRO
13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover...GlaxoSmithKline, Berocca and Bupa. Led by chief executive Rob Allen, TRO estimates its turnover for 2011 ...
Media Agency of the Year and Grand Prix winner: PHD
13 Dec 2011 | by Nicola Clark
-Mobile, and the integrated account for Bupa. The agency also held on to all of its existing clients - no mean feat in a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
