Healthcare: Bupa's internal comms the best yet
22 Sep 2011
Bupa wanted to tell staff about its new external brand campaign before its launch in March 2011...Campaign Helping You Find Healthy Client Bupa PR team In-house/Dave Timescale December 2010-March 2011 Budget 30,000 OBJECTIVES To tell Bupa's 30,000 UK employees about ... for them. STRATEGY AND PLAN Bupa employees were used for both the internal and external ...



