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Reality check - January 2012

UK 5 Bupa 60 5 KFC 24 5 Virgin Money 0 ...

Bupa showcases 60-year heritage with latest ads

Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers..... From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ... of every kind". Another ad will emphasise that Bupa has no shareholders, meaning that the business can ... showed consumers were genuinely "interested" in the brand s heritage. Later in 2012, Bupa plans ...

Private View: Mick Mahoney and Al Young

Featuring work from Kodak, Foster's, Dior, Bupa, Natwest and Toyota....are rapidly transforming outdoor into such a vibrant living medium. Bupa . OK, so I lied to you. But I did ... , Bupa.) Creative Al Young Executive creative director, Inferno ... long way from a new idea, done well. And now Bupa . This is nicely filmed and tries to sell me a ...

Bupa 'Bupa By You' by OgilvyOne

Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.

Bupa rolls out 'adaptable' insurance campaign

Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable ... has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...

Insurance brand Friends Life launches debut campaign

Friends LIfe has been formed by a merger of the UK operations of Friends Provident and the life assurance businesses acquired from Bupa and AXA UK. The blue and white branding for Friends Life, designed by creative agency CST The Gate, features an image that represents a hug the r overlaps the i ...

Bupa shifts strategy to promote service range

Healthcare provider Bupa is overhauling its marketing strategy to promote a broader range of its...' animated ad campaign. The executions feature real Bupa customers in a variety of situations, promoting the brand idea that there is a 'bit of Bupa for everyone'. TV ads, set to a gospel choir version of Marina and the Diamonds' song I Am Not a Robot, feature customers of all ages to emphasise that Bupa ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.