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Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a ... and will aim to help businesses make a connection between their ambitions and their customers needs . Bupa ...
Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded...The Bupa Wellbeing Hour will launch this evening and will be broadcast every Tuesday between 9pm and 10pm during Iain Dale s evening show. Dale will be joined by Bupa doctor Dr Sneh Khemka to discuss ... , managing director of group development, Bupa, said: "This LBC 97.3 partnership is an exciting new ...
Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers..... From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ... of every kind". Another ad will emphasise that Bupa has no shareholders, meaning that the business can ... showed consumers were genuinely "interested" in the brand s heritage. Later in 2012, Bupa plans ...
Bupa is to appoint MEC to handle its £10 million media planning and buying account....Manchester), were involved at an earlier stage. Starcom had handled all of Bupa's offline media for 11 years ... , with the rest of the spend spread across radio, outdoor and online. Bupa's media review follows ... 's above-the-line advertising. Both accounts are unaffected by the latest media review. Bupa is yet ...
Bupa wanted to tell staff about its new external brand campaign before its launch in March 2011...Campaign Helping You Find Healthy Client Bupa PR team In-house/Dave Timescale December 2010-March 2011 Budget 30,000 OBJECTIVES To tell Bupa's 30,000 UK employees about ... for them. STRATEGY AND PLAN Bupa employees were used for both the internal and external ...
Bupa's head of customer PR and events Rachel Roe is leaving to join PR consultancy Twelve Thirty...She starts in October and will be Twelve Thirty Eight s campaigns director. She will report to MD Hamish Thompson. Roe joins from private healthcare provider Bupa and has previously worked at Citigroup and Egg. Thompson said of Roe s appointment: Our main aim is to generate positive consumer conversations ...
Bupa's latest TV advertising campaign promotes its new health insurance product, Bupa By You.
Bupa is launching a campaign today for its 'By You' health insurance plan, placing real people...The multi-million-pound 'Bupa By You' push includes a TV ad to promote the adaptable ... has been undertaken by Carat. Sue Moore, marketing and customer development director Bupa Health Wellbeing, said: "'Bupa By You' is proof that health insurance doesn t need to be one-size-fits-all. "We ...
Bupa is believed to have shortlisted four agencies to vie for its £10m media planning and buying...Other agencies battling for the Bupa account are WPP agencies MEC and Mindshare and Omnicom's PHD ... going forward. Bupa is looking for an agency through ISBA s intermediary service. The health provider ... to Nielsen, with the rest of the spend spread across radio, outdoor and online. Bupa appointed ...
Bupa, the healthcare company, is reviewing its £10 million media planning and buying account....handles all of Bupa s offline media, while Carat Manchester looks after its digital business. SMG has worked with Bupa for 11 years. Last year, OgilvyOne was appointed by Bupa to handle all of its digital ... against Elvis, Rapp and Tequila, in a process handled by Oystercatchers and Bupa s group purchasing team ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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