25 Apr 2012
CONSULTANT, BUPA AND SCIENCE IN SPORT, AND DIRECTOR, FIONA VIGAR CONSULTING
This is not the most ...
03 Apr 2012
| by Alex Brownsell
Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy .
It is not yet known whether Bupa will seek a ...
and will aim to help businesses make a connection between their ambitions and their customers needs .
Bupa ...
07 Mar 2012
| by David Hackworthy, strategy partner, The Red Brick Road
13
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McVitie's Quirks
Publicis/MEC
33
14=
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Bupa Care Homes ...
08 Feb 2012
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA
In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'.
Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...
23 Dec 2011
| by Alex Brownsell
Bupa is rolling out a new ad campaign to increase awareness of the brand's heritage among consumers.....
From Boxing Day (26 December), Bupa will kick off a print ad campaign, by WCRS, promoting its ...
of every kind".
Another ad will emphasise that Bupa has no shareholders, meaning that the business can ...
showed consumers were genuinely "interested" in the brand s heritage.
Later in 2012, Bupa plans ...
14 Dec 2011
win, from T-Mobile, and the integrated account for Bupa. The agency also held on to all of its ...
13 Dec 2011
| by Loulla-Mae Eleftheriou-Smith
A clutch of new clients, including GSK, Berocca, Nissan and Bupa, allied to impressive turnover...GlaxoSmithKline, Berocca and Bupa. Led by chief executive Rob Allen, TRO estimates its turnover for 2011 ...
13 Dec 2011
| by Nicola Clark
-Mobile, and the integrated account for Bupa.
The agency also held on to all of its existing clients - no mean feat in a ...
29 Jul 2011
| by Suzy Bashford
internal branding exercises
- Bupa
Employee engagement was a vital part of the private healthcare ...
to help customers,' she says. Research showed that more than 80% of Bupa employees knew about the campaign ...
21 Jul 2011
| by Noelle McElhatton and Gemma Charles
McAnena, brand director at Bupa and one of the 70 brand delegates, 'yet we view our disciplines in silos ...
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