28 Jul 2011
| by Sara Kimberley
Bupa, the UK private healthcare provider, is looking for an agency to work on its social media...Having seen credentials, Bupa is to contact agencies to participate in a pitch. It is unclear how this will impact on Publicis Modem, which was appointed last year as Bupa's global social media agency.
Publicis ...
.
James Davies, the search engine optimisation and social media manager at Bupa, said: "We are looking ...
22 Jul 2011
| by Sara Kimberley
Ince will join in September and report to chief executive Jonathan Stead.
Ince joins from Engine where she leads the Santander and Bupa accounts, managing a team across Engine agencies including WCRS Co and Partners Andrews Aldridge, reporting into Matt Edwards and Debbie Klein.
Prior ...
21 Jul 2011
| by Noelle McElhatton and Gemma Charles
McAnena, brand director at Bupa and one of the 70 brand delegates, 'yet we view our disciplines in silos ...
29 Jun 2011
| by Staff
NO - Fiona McAnena, Brand director, group marketing, Bupa
It depends on what sort of reputation LOCOG wants. There are more important issues than whether it's a bit rough with non-sponsors, like running a great Games and leaving a legacy for the UK. LOCOG has to protect its reputation as a rights ...
16 Jun 2011
| by Rachel Barnes
,' says Fiona McAnena, brand director of Bupa and former vice-president of innovation at PepsiCo. 'This ...
10 Jun 2011
Bupa's social media drive...Bupa has launched a social media campaign aimed at improving people's
health. Users can make a pledge at facebook.com/bupauk and set a goal
based on the four main areas that improve health: exercise, diet,
smoking cessation and alcohol consumption. Burson-Marsteller has brought in Canadian consultant ...
07 Jun 2011
, managing director group development, Bupa; Daryl Fielding, vice-president marketing, Kraft Foods Europe ...
17 May 2011
| by Nicola Clark
the cornerstone of the group's marketing strategy.
65: MARTIN GEORGE - BUPA
The past year has heralded the start of a new chapter for George as managing director of group development at Bupa.
In the past he ...
is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
11 May 2011
| by Helen Edwards
. British Airways 8. Johnnie Walker 9. Ronseal 10. KFC
Not so easy
1. Holiday Inn 2. Bupa 3. Lufthansa ...
11 May 2011
from the Hale-based Peppermint PR team are limbering up to take part in the BUPA Great Manchester Run ...