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Bupa calls review of social media

Bupa, the UK private healthcare provider, is looking for an agency to work on its social media...Having seen credentials, Bupa is to contact agencies to participate in a pitch. It is unclear how this will impact on Publicis Modem, which was appointed last year as Bupa's global social media agency. Publicis ... . James Davies, the search engine optimisation and social media manager at Bupa, said: "We are looking ...

Rapier hires Engine's client managing director

Ince will join in September and report to chief executive Jonathan Stead. Ince joins from Engine where she leads the Santander and Bupa accounts, managing a team across Engine agencies including WCRS Co and Partners Andrews Aldridge, reporting into Matt Edwards and Debbie Klein. Prior ...

Marketing, PR and digital: brands bring it all together

McAnena, brand director at Bupa and one of the 70 brand delegates, 'yet we view our disciplines in silos ...

Will LOCOG tarnish its reputation by clamping down hard on non-sponsors? The Marketing Society Forum

NO - Fiona McAnena, Brand director, group marketing, Bupa It depends on what sort of reputation LOCOG wants. There are more important issues than whether it's a bit rough with non-sponsors, like running a great Games and leaving a legacy for the UK. LOCOG has to protect its reputation as a rights ...

Brands beware: Tesco's unbranded gamble

,' says Fiona McAnena, brand director of Bupa and former vice-president of innovation at PepsiCo. 'This ...

Healthcare: The Week in Healthcare

Bupa's social media drive...Bupa has launched a social media campaign aimed at improving people's health. Users can make a pledge at facebook.com/bupauk and set a goal based on the four main areas that improve health: exercise, diet, smoking cessation and alcohol consumption. Burson-Marsteller has brought in Canadian consultant ...

Marketing Society Awards for Excellence 2011: Judges - Main panel

, managing director group development, Bupa; Daryl Fielding, vice-president marketing, Kraft Foods Europe ...

Power 100: 100 to 50

the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...

Helen Edwards on Branding: A slogan is forever

. British Airways 8. Johnnie Walker 9. Ronseal 10. KFC Not so easy 1. Holiday Inn 2. Bupa 3. Lufthansa ...

Flack

from the Hale-based Peppermint PR team are limbering up to take part in the BUPA Great Manchester Run ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.