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Bupa's global brand director, Fiona McAnena, has left the healthcare company to start a consultancy...McAnena departed Bupa last month after a three-year tenure, which included overseeing the relaunch of the brand under the strapline Helping you find healthy . It is not yet known whether Bupa will seek a ... and will aim to help businesses make a connection between their ambitions and their customers needs . Bupa ...
NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...
the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
in the aftermath of London's bid success remains to be seen. 63. Fiona McAnena, Bupa A year into her role ... provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...
's other clients include Thomas Cook, Bupa, Gamesys and The Outdoor Advertising Association. ...
, Department of Health, Sky and Bupa. Building on her considerable strategic, delivery and engagement ...
Rolls-Royce Sony Microsoft Nokia GlaxoSmithKline London Stock Exchange Michelin BP Bupa ...
LONDON - Bupa, the private healthcare provider, has appointed Fiona McAnena as its group brand...Normal 0 McAnena will be responsible for developing Bupa's brand around the world ... and home healthcare. She joins Bupa from Pepsico where she was vice-president, innovation. She started her ... -Jane Macdonald, managing director of Bupa UK Health Insurance, said: "Sue brings significant expertise to Bupa ...
the agency's clients, which include Budget Car Rental, Holiday Cottage Group, Axa, Bupa, PDSA and recent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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