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Power 100: 100 to 50

the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...

Marketing's Power 100

in the aftermath of London's bid success remains to be seen. 63. Fiona McAnena, Bupa A year into her role ... provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...

Power 100 Marketers of 2009: 51-100

. 61. Fiona McAnena, Bup a B McAnena was appointed as group brand director at Bupa in January ... . The former PepsiCo marketer joins Bupa at a challenging time, as the uncertain economic climate has made ...

The pitfalls of adopting a new brand name

, according to Prior, is compromise. 'BUPA has spent a year going through a rebranding process that has left ...

Top 100 online advertisers

BUPA 1,030,698 3.64% 6.16% 91 Kia 1,018,212 70.31% 4.61% 92 Cassava Enterprises 1 ...

Marketing Society Awards shortlist

:sourcesretail e-zine Bulmers The Magners effect BUPA Care Homes ...

The Work: New campaigns - UK

. BUPA - BUPA WORLD CREDITS Project: Bupa World Client: David Grint, brand and planning director, Bupa Brief: Promote the new "Bupa World" strategy Creative agency: WCRS Writer: Jo Moore Art director ... character in WCRS's latest work for Bupa, which is part of a new campaign strategy called "Bupa World ...

BCMA publishes branded content attitudinal consumer study

of participation Heinz Dinner Doctors, Bupa Health Show, B Q DIY Show, BMW Films and Nokia Fashion House scored ... ), Red Bull Flugtag, Carling Music Events, Bupa Health Show (ITV), B Q DIY Show (ITV), Heinz Dinner ... (7%), Bupa Health Show (13%), B Q DIY Show (14%), Guardian Sports Show (15%), Audi TV (16%) and O2 ...

Budgens to unveil festive campaign through WFCA

." WFCA's clients also include Abbot Ale, Bupa International, Eurotunnel and Old Speckled Hen. Budgens ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.