17 May 2011
| by Nicola Clark
the cornerstone of the group's marketing strategy.
65: MARTIN GEORGE - BUPA
The past year has heralded the start of a new chapter for George as managing director of group development at Bupa.
In the past he ...
is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
01 Feb 2011
| by Staff
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...
, Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
26 May 2010
| by Nicola Clark
in the aftermath of London's bid success remains to be seen.
63. Fiona McAnena, Bupa
A year into her role ...
provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...
26 Mar 2008
| by Nicola Clark
BUPA 1,030,698 3.64% 6.16% 91 Kia 1,018,212 70.31% 4.61% 92 Cassava Enterprises 1 ...
14 Jun 2001
Client: BUPA
Agencies: WCRS, BHWG Proximity, RWP Advertising & Marketing, Taylor
Nelson Sofres, BEMR ...
at the centre of efforts by market leader
BUPA to stimulate demand in the declining private health insurance ...
in the company. The result was the launch of BUPA Heartbeat, a
personal health plan designed to meet individual ...
14 Jun 2001
Client: BUPA
Agencies: WCRS, BHWG Proximity, RWP Advertising & Marketing, Taylor
Nelson Sofres, BEMR ...
at the centre of efforts by market leader
BUPA to stimulate demand in the declining private health insurance ...
in the company. The result was the launch of BUPA Heartbeat, a
personal health plan designed to meet individual ...
17 Dec 1999
| by CAROLINE MARSHALL
WINS
Bentley to BMP (luckily Martin Boase has been driving a Bentley for more
than 20 years) ... dollars 200 million US media business for Pfizer to
the independent Carat in a rare move for a US advertiser of real
size ... Bupa to WCRS from the Ogilvy group ... D Arcy wins Matthew ...
19 Dec 1998
| by NEILL DENNY
-strong marketing
team is uncertain.
BUPA has appointed Barraclough Hall Woolston Gray to handle its direct ...
21 May 1998
| by DANNY ROGERS
sponsorship empire API.
Fast Track will run four events during July and August. Sponsors BUPA,
Reebok ...
27 Nov 1997
| by DAVID SUMNER SMITH and PATRICK BARRETT
Bupa has appointed Pat Stafford as its new UK marketing director.
Stafford, who joins from...Bupa has appointed Pat Stafford as its new UK marketing director.
Stafford, who joins from strategic and marketing consultancy Corporate
Positioning Services, replaces Bruce Tranter, who stepped down in
October.
US agency Wieden s Skol lager has signed up as the official sponsor ...