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Power 100: 100 to 50

the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...

PROMOTIONAL FEATURE: Marketing Society Awards 2011

marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...

Marketing's Power 100

in the aftermath of London's bid success remains to be seen. 63. Fiona McAnena, Bupa A year into her role ... provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...

Power 100 Marketers of 2009: 51-100

. 61. Fiona McAnena, Bup a B McAnena was appointed as group brand director at Bupa in January ... . The former PepsiCo marketer joins Bupa at a challenging time, as the uncertain economic climate has made ...

National Family Week seeks sponsor

Brands including Sainsbury's, Bupa, Pizza Hut, Seat, Little Chef and Vue Cinemas have already signed up as sponsors for the week. The Mail on Sunday, IPC Connect's magazine titles and Capital Shopping Centres have been named official media partners. The event, set to run from 25-31 May, has ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.