Brands beware: Tesco's unbranded gamble
16 Jun 2011 | by Rachel Barnes
,' says Fiona McAnena, brand director of Bupa and former vice-president of innovation at PepsiCo. 'This ...
Search results for Bupa
Search filters:
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (4)
- Campaign (19)
- Marketing (14)
- marketingmagazine.co.uk (10)
By Channel
- Agency (1)
- Digital marketing (8)
- Direct Marketing (5)
- Marketing (45)
- Media (5)
- More...
- Public Relations (5)
- Research & Data (1)
- Less...
By Industry Sector
- Alcohol (2)
- Confectionery (1)
- Grocery Food (23)
- Soft Drinks (27)
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
McAnena, brand director at Bupa and one of the 70 brand delegates, 'yet we view our disciplines in silos ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
in the aftermath of London's bid success remains to be seen. 63. Fiona McAnena, Bupa A year into her role ... provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...
Tesco Mobile becomes latest to back National Family Week
28 Apr 2010 | by Alex Brownsell
, with the backing of sponsors such as Sainsbury's and Bupa, 250,000 people took part in over 4000 events across ...
Is targeting consumers based on their class still relevant?
27 May 2009 | by Staff
on any premium aspirations Strongbow might have. Yes Fiona McAnena, Global brand director, Bupa ...
National Family Week seeks sponsor
10 Feb 2009 | by Alex Brownsell
Brands including Sainsbury's, Bupa, Pizza Hut, Seat, Little Chef and Vue Cinemas have already signed up as sponsors for the week. The Mail on Sunday, IPC Connect's magazine titles and Capital Shopping Centres have been named official media partners. The event, set to run from 25-31 May, has ...
BUPA hires PepsiCo Fiona McAnena as group brand director
16 Jan 2009 | by Alex Brownsell
LONDON - Private healthcare company Bupa has appointed PepsiCo marketer Fiona McAnena as its new...BA marketer Sue Moore, who will operate as marketing director of Bupa's UK health insurance business. It follows the appointment of ex-BA commercial director Martin George as Bupa group marketing director late last year. McAnena will be responsible for developing Bupa's brand across all of its global businesses ...
Powerade partners with Bupa Great North Run
08 Jan 2009 | by Ed Kemp
' and the Great Event Series, which includes the annual Bupa Great North Run.
Additional Information
Campaign Jobs
- SALES MANAGER - CORPORATE / M.I.C.E. / TRAVEL TRADE Langham Place Hotel Hong Kong , Hong Kong
- Financial Communications/Investor Relations - Senior Associate OgilvyPR , Beijing
- National Marketing Director Michael Page International , Shanghai
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
