Should certain types of brands be prohibited from sponsoring sport? The Marketing Society Forum
25 Apr 2012
CONSULTANT, BUPA AND SCIENCE IN SPORT, AND DIRECTOR, FIONA VIGAR CONSULTING This is not the most ...
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My Media Week: Steve Hyde
02 May 2012 | by Mike Fletcher
at 8am. The speaker is Craig McCoy HR Director from BUPA via Aegis. It's a diverse audience and I talk ...
Trading places: this week's people moves
13 Apr 2012 | by Daniel Farey-Jones
partner. ( Campaign ) Marketing Bupa's global brand director, Fiona McAnena , has left ...
Bupa signs ad-funded deal for Wellbeing Hour on LBC 97.3
28 Feb 2012 | by Maisie McCabe
Bupa, the private healthcare provider, has signed a six-month deal to create the first ad funded...The Bupa Wellbeing Hour will launch this evening and will be broadcast every Tuesday between 9pm and 10pm during Iain Dale s evening show. Dale will be joined by Bupa doctor Dr Sneh Khemka to discuss ... , managing director of group development, Bupa, said: "This LBC 97.3 partnership is an exciting new ...
PRWeek Awards Shortlist 2011
04 Aug 2011 | by PRWeek staff
Action for Children My Action for Children Day Bupa Helping You Find Healthy Burson ...
Will LOCOG tarnish its reputation by clamping down hard on non-sponsors? The Marketing Society Forum
29 Jun 2011 | by Staff
NO - Fiona McAnena, Brand director, group marketing, Bupa It depends on what sort of reputation LOCOG wants. There are more important issues than whether it's a bit rough with non-sponsors, like running a great Games and leaving a legacy for the UK. LOCOG has to protect its reputation as a rights ...
Marketing Society Awards for Excellence 2011: Judges - Main panel
07 Jun 2011
, managing director group development, Bupa; Daryl Fielding, vice-president marketing, Kraft Foods Europe ...
Paper Round (11 March) - Which clients are advertising in the national press?
11 Mar 2011 | by Sarah Johnson
16p in The Daily Telegraph. Bupa healthcare bookends a spread in The Daily Telegraph ...
Havas boosts digital team with ex-Starcom exec Graham
23 Feb 2011 | by Arif Durrani
for developing the agency s digital strategies for the likes of Honda, Kraft, Heineken and Bupa. Prior to that ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
