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,' says Fiona McAnena, brand director of Bupa and former vice-president of innovation at PepsiCo. 'This ...
the cornerstone of the group's marketing strategy. 65: MARTIN GEORGE - BUPA The past year has heralded the start of a new chapter for George as managing director of group development at Bupa. In the past he ... is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
positive legacy at Bupa after his traumatic BA exit....ubiquitous in cafes across the UK. This particular example, issued by Bupa shortly after it was founded ... kinds'. George, Bupa's managing director of group development, smiles broadly when pointing out ... to help wider society and not just its customers. It was an instance of Bupa's benevolent corporate ...
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ... , Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
in the aftermath of London's bid success remains to be seen. 63. Fiona McAnena, Bupa A year into her role ... provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...
Brands including Sainsbury's, Bupa, Pizza Hut, Seat, Little Chef and Vue Cinemas have already signed up as sponsors for the week. The Mail on Sunday, IPC Connect's magazine titles and Capital Shopping Centres have been named official media partners. The event, set to run from 25-31 May, has ...
. BUPA - BUPA WORLD CREDITS Project: Bupa World Client: David Grint, brand and planning director, Bupa Brief: Promote the new "Bupa World" strategy Creative agency: WCRS Writer: Jo Moore Art director ... character in WCRS's latest work for Bupa, which is part of a new campaign strategy called "Bupa World ...
include Abbot Ale, Bupa International, Eurotunnel and Old Speckled Hen. If you have an opinion ...
. The pair will join existing Chairman of ABC Media, Peter Jacobs an ex-chief executive of Bupa. Rees said ...
. Keen students of financial services strategy will notice that you have here Ogilvy's Bupa idea ("You ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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