17 May 2011
| by Nicola Clark
the cornerstone of the group's marketing strategy.
65: MARTIN GEORGE - BUPA
The past year has heralded the start of a new chapter for George as managing director of group development at Bupa.
In the past he ...
is to bring Bupa's lesser-known products and services to the fore of its marketing, which means ditching its ...
01 Feb 2011
| by Staff
marketing officer, Bupa, Jon Goldstone, marketing director, Premier Foods, Jan Gooding, global brand ...
, Chief marketing officer, Bupa What did the best marketing of 2010 look like? Despite the tremendous ...
26 May 2010
| by Nicola Clark
in the aftermath of London's bid success remains to be seen.
63. Fiona McAnena, Bupa
A year into her role ...
provider. Her remit was to develop the Bupa brand internationally. She hired FBH Incite and MediaVest ...
28 Apr 2010
| by Alex Brownsell
, with the backing of sponsors such as Sainsbury's and Bupa, 250,000 people took part in over 4000 events across ...
08 May 2009
| by Daniel Farey-Jones
Normal 0 The company, which has worked for clients including Bupa, the RAF and Volvo, has briefed Heyhoe to expand its mobile applications business, which includes quick response code applications. Heyhoe has over 20 years' experience in business development and his previous roles include ...
18 Sep 2001
| by Claire Billings,
for the Royal Mail and he has held a number of other marketing positions at companies such as Bupa, Diageo ...
01 Sep 2000
| by ELEANOR TRICKETT
National and BUPA. He is also the chairman of the Direct
Marketing Association s Targeting and Statistics ...
06 Jul 2000
| by JANE APPLEBEE, a director at The Zebra
, event management and PR
activity. She has previously held several marketing roles with BUPA ...
28 May 1999
| by JADE GARRETT
Medianetwork and MindShare. - Marketing Week
Bupa is co-funding a new television health show, Bodycheck ...
22 Apr 1999
| by FRAN LITTLEWOOD
BUPA successfully turned around its client
retention policy through customer relationship management ...
hotline
0800 917 2727
Web site
www.css.uk.com
BUPA S CUSTOMER SERVICE APPROACH
The problem
BUPA was losing market share in the health insurance field. Its existing
customer base ...