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Burberry to launch Burberry Bespoke in 2012

19 Dec 2011

Read more More in branded content from the APA

New campaign: Burberry

24 May 2006

Burberry is attempting to dispel its chav image with the first TV ad campaign for its male...campaign promoting Burberry's male and female fragrances ahead of Christmas. The bottles are covered ...

Burberry calls global pitch

30 Oct 2008 | by Caroline Lovell

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency....by Burberry. A spokesman for Burberry said: "Burberry has not sought to and is not looking to hire a creative agency. Burberry is always looking for new and innovative ways to engage consumers and to support its ... paraphernalia. Its sister paper the Daily Mail later reported that the model had been dumped by Burberry ...

Burberry in talks with digital shops

20 Oct 2011 | by Matt Williams

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital.... Burberry's advertising account, which is handled by its in-house creative team, is not affected ... been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...

Burberry benefits from weak pound

21 Apr 2009 | by Jeremy Lee

LONDON - Burberry has benefitted from the weak pound with Chinese and European bargain hunters..., watches and menswear, were down 12%. Burberry attributed this to poor department store sales in Japan ...

Burberry reveals China expansion plans

14 Jan 2002 | by Ian Valentine,

LONDON - Clothing retailer GUS has announced that it plans to expand its upmarket Burberry brand...GUS, formerly known as Great Universal Stores, also confirmed that it would float up to 25% of Burberry, with an estimated market value of 2bn, in June this year. The partial flotation is a response ... it published a third-quarter trading statement today. Burberry, worn by celebrities such as Madonna ...

Burberry names UK comms chief

10 Jan 2007 | by Hannah Marriott

Iconic British clothing brand Burberry has appointed Justin Cooke, ex-Stella McCartney wor...Cooke reports to V-P of PR worldwide Sarah Manley, and oversees a team of four UK press officers. He re places Marsha Ilsley, who has left to go travelling. Burberry has hit controversy of late over plans to shut a factory in south Wales, opposed by MPs and celebs. Cooke has been replaced internally ...

Burberry on hunt for digital agency

06 Oct 2009 | by Joe Thomas

LONDON - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul...greater focus on digital marketing. It intends to relaunch the website next year. A Burberry spokesman ... , at artofthetrench.com. The site, which aims to celebrate Burberry's iconic trench coat, will have social ... updates. Burberry recently appointed Bartle Bogle Hegarty to work as its strategic brand partner. Last ...

STOP PRESS: Burberry sales suffer

17 Apr 2003

Burberry has announced that its sales have suffered as a result of the SARS virus in Asia

Brand vulnerabilities: the 'chavving' of Burberry

15 Nov 2004

Burberry, the fashion label once beloved by the weekending country classes, has received a...of the masses, sales of Burberry products have dramatically increased and the company's stock market value has ... increase in sales figures is undoubtedly attractive to Burberry, it is questionable whether the brand set ... the peaked cap worn by football hooligans from its range. Burberry shares a fate with other elite brands ...

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