Search results for Burberry

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Conde Nast offers advertisers tablet metrics

25 May 2012 | by Nick Batten

remembered a Burberry ad and 76% of Wired readers recalled an Audi ad in the May app. GQ app users spent ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 2012

' campaign. Meanwhile, The Huffington Post stated in a recent piece: 'Burberry is the most digitally ...

Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

-growing category. Burberry stands out as a pioneer in the application of technology. It has taken increasing ...

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . One is Burberry, which is a significant success story. That is not only riding the wave of emerging ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

such as Burberry, the corporate brand is indivisible from the consumer one. Corporate brands are anything ... 1 Carnival Carnival Burberry Group Burberry Group Burberry Group 2 Burberry Group ARM Holdings Carnival Marks Spencer BP 3 BP Sage Group Next ...

Revolution: Social Media - Meet the new social networks

04 May 2012 | by Trevor Clawson

around people. Does any UK brand activity on Facebook stand out? In the UK, Burberry has ... ). It publishes excellent content - its Timeline page is visually engaging. Burberry really gives the benefit ... for Burberry. O2 is really thinking about customer acquisition and relationships. It is taking advantage ...

Brand Health Check: Aquascutum

03 May 2012 | by Kim Benjamin

collapse. While rival Burberry has thrived by attracting a younger, trendier following and invested ... and favoured by many over the more obvious appeal of Burberry. Design is not to blame here. The sale ... not enough. Its communications were limited and limiting. When compared with Burberry's digital fashion shows ...

Facebook's deal with Instagram is a gift to marketers

26 Apr 2012 | by Brendan Tansey

and advertisers around the world speak through images. Bur-berry, one of the first brands to start using Instagram ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability to develop one-to-one relationships with repositioning Burberry from a relatively closed brand, mostly ... excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge...to their business doubled to 30% in that period. Many successful businesses, such as Burberry, Paul Smith ... luxury fashion-labels, such as Burberry and Mulberry in particular, are having success with Chinese ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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