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New campaign: Burberry

Burberry is attempting to dispel its chav image with the first TV ad campaign for its male...campaign promoting Burberry's male and female fragrances ahead of Christmas. The bottles are covered ...

Burberry calls global pitch

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency....by Burberry. A spokesman for Burberry said: "Burberry has not sought to and is not looking to hire a creative agency. Burberry is always looking for new and innovative ways to engage consumers and to support its ... paraphernalia. Its sister paper the Daily Mail later reported that the model had been dumped by Burberry ...

Burberry in talks with digital shops

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital.... Burberry's advertising account, which is handled by its in-house creative team, is not affected ... been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...

Burberry benefits from weak pound

LONDON - Burberry has benefitted from the weak pound with Chinese and European bargain hunters..., watches and menswear, were down 12%. Burberry attributed this to poor department store sales in Japan ...

Burberry reveals China expansion plans

LONDON - Clothing retailer GUS has announced that it plans to expand its upmarket Burberry brand...GUS, formerly known as Great Universal Stores, also confirmed that it would float up to 25% of Burberry, with an estimated market value of 2bn, in June this year. The partial flotation is a response ... it published a third-quarter trading statement today. Burberry, worn by celebrities such as Madonna ...

Burberry on hunt for digital agency

LONDON - British fashion label Burberry is holding a pitch for a digital agency to lead an overhaul...greater focus on digital marketing. It intends to relaunch the website next year. A Burberry spokesman ... , at artofthetrench.com. The site, which aims to celebrate Burberry's iconic trench coat, will have social ... updates. Burberry recently appointed Bartle Bogle Hegarty to work as its strategic brand partner. Last ...

Brand vulnerabilities: the 'chavving' of Burberry

Burberry, the fashion label once beloved by the weekending country classes, has received a...of the masses, sales of Burberry products have dramatically increased and the company's stock market value has ... increase in sales figures is undoubtedly attractive to Burberry, it is questionable whether the brand set ... the peaked cap worn by football hooligans from its range. Burberry shares a fate with other elite brands ...

STOP PRESS: Burberry sales suffer

Burberry has announced that its sales have suffered as a result of the SARS virus in Asia

Burberry opens talks with digital agencies

The luxury fashion retailer Burberry is in talks with a number of agencies about its digital...channels to promote its range of clothing, watches and fragrances. A spokeswoman for Burberry confirmed ... of the Burberry brand has become synonymous with the rise of "chav" culture in the UK. In July, the fashion ... survey named the brand the top exporter of "Britishness" to the world. Burberry has just unveiled a new ...

GUS to float quarter of Burberry brand

traditional English clothing brand Burberry, as the group revealed a slump in half-year pre-tax profits...LONDON (Brand Republic) – Clothing retailer Great Universal Stores has announced that it is to float up to 25% of its traditional English clothing brand Burberry, as the group revealed a slump ... that the Burberry brand -- which has been transformed into a high-fashion label over the past three years and is now ...

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