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Burberry in talks with digital shops

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital.... Burberry's advertising account, which is handled by its in-house creative team, is not affected ... been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...

Burberry appoints Universal McCann as global media network

LONDON - Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its...in a head-to-head battle against WPP's Mindshare. Burberry's 2 million UK account, previously ... such as the US, France, Germany and Asia. News of the pitch emerged last October when Burberry decided ... remains in house under Burberry chief creative officer, Christopher Bailey, who is responsible ...

Fashion brands Burberry and Zara plot online assault

, with luxury label Burberry set to launch its own social networking site, and high street retailer Zara to go...Normal 0 Burberry has created artofthetrench.com as part of a move to deepen its ... feature users sending in pictures of themselves wearing Burberry's iconic trenchcoat. It will be overseen by Scott Schuman from the influential fashion blog, The Sartorialist . Burberry is currently ...

Marks & Spencer 'autumn 2011' by RKCR/Y&R

The Hollywood actor Ryan Reynolds and Burberry model Rosie Huntington-Whiteley front Marks

Olympics and Diamond Jubilee fuel UK's rise as design nation

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge...to their business doubled to 30% in that period. Many successful businesses, such as Burberry, Paul Smith ... luxury fashion-labels, such as Burberry and Mulberry in particular, are having success with Chinese ...

Lacoste snaps up MPG Media Contacts

and Boden, as well as fragrances from Paul Smith, Jimmy Choo, Burberry, Paco Rabanne and Nina Ricci. Paul ...

Universal McCann captures Ecco's £30m global media

and buying brief for Burberry in April. The network landed the business after a six-month pitch process ...

School Reports 2011: UM London

17 (biggest: Burberry) Accounts lost 0 TV 38% Press 10 ... , it picked up accounts including Burberry, Charles Schwab and bwin, and retained H M. New advertisers ...

Universal McCann ties up global MasterCard account

the global accounts for high-end fashion brand Burberry and Danish shoe manufacturer Ecco . ...

The history of advertising 4 - Cocaine

". - Kate Moss lost ad contracts from H M, Chanel and Burberry after her 2005 cocaine scandal. However, new ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.