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Hearst appoints Swan as head of ad operations

Swan, who starts the newly created role with immediate effect, will be responsible for overseeing the delivery of all advertising and paid-for-content across Hearst UK's 21 magazine websites and digital pureplay brands. Key advertisers across Hearst UK's digital portfolio include Estee Lauder, Burberry, P ...

Lacoste snaps up MPG Media Contacts

and Boden, as well as fragrances from Paul Smith, Jimmy Choo, Burberry, Paco Rabanne and Nina Ricci. Paul ...

Universal McCann captures Ecco's £30m global media

and buying brief for Burberry in April. The network landed the business after a six-month pitch process ...

Universal McCann ties up global MasterCard account

the global accounts for high-end fashion brand Burberry and Danish shoe manufacturer Ecco . ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.