Brand Royalty - an excerpt from Matt Haig's latest book
18 Nov 2004 | by Matt Haig
and the ingredients that make them so. Brands covered include Burberry, David Beckham, Harry Potter, Nike and Calvin
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Burberry sales soar on the back of digital and brand strategy
16 Nov 2010 | by Ed Owen
Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m for the first six...Burberry will continue to invest in digital marketing strategies in the New Year to capitalise ... marketing has been a success according to the interim statement. It said: "Burberry now has nearly three ... Burberry's new 'retail theatre' technology. A global digital commerce platform is being tested for roll ...
GQ and Esquire report October ad lift
05 Sep 2011 | by Sophie Maden
Cond Nast s GQ reports that its upcoming October 'Men of the Year' issue will be its biggest since its 20th anniversary issue in 2008. The issue, out on 8 September, is up 24 ad pages year on year, with a 7% increase in ad revenue. Luxury brands such as Burberry, Ralph Lauren, Gucci and Chanel have ...
Interpublic records 9.7% revenue boost in Q2
29 Jul 2010 | by Mark Banham
in the US. It also took the global media planning and buying account for British fashion brand Burberry ...
Luxury BRIC by BRIC: the most unstoppable market in the world?
22 Aug 2011 | by James Murphy
Europe and the States, we continue to read of, say, Burberry reaching 100 stores there; yet more openings ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
% 10 Burberry 3,379 86% Source: Millward Brown Luxury marques have grown ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
