Burberry calls global pitch
30 Oct 2008 | by Caroline Lovell
LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.
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LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.
Burberry is attempting to dispel its chav image with the first TV ad campaign for its male fragrance Burberry London.
LONDON - Burberry has benefitted from the weak pound with Chinese and European bargain hunters helping drive sales.
Iconic British clothing brand Burberry has appointed Justin Cooke, ex-Stella McCartney worldwide PR manager, as head of its UK PR.
Burberry has announced that its sales have suffered as a result of the SARS virus in Asia and global political instability. It reported a 22% growth in total revenue for the six months ending March 31.
LONDON - Clothing retailer GUS has announced that it plans to expand its upmarket Burberry brand into China and the Pacific Rim.
Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital strategy.
Burberry is giving away free samples of its new fragrance via its Facebook page, ahead of the official launch in September.
LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.