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Burberry to launch Burberry Bespoke in 2012

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Burberry calls global pitch

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency.

New campaign: Burberry

Burberry is attempting to dispel its chav image with the first TV ad campaign for its male fragrance Burberry London.

Burberry benefits from weak pound

LONDON - Burberry has benefitted from the weak pound with Chinese and European bargain hunters helping drive sales.

Burberry names UK comms chief

Iconic British clothing brand Burberry has appointed Justin Cooke, ex-Stella McCartney wor­ldwide PR manager, as head of its UK PR.

STOP PRESS: Burberry sales suffer

Burberry has announced that its sales have suffered as a result of the SARS virus in Asia and global political instability. It reported a 22% growth in total revenue for the six months ending March 31.

Burberry reveals China expansion plans

LONDON - Clothing retailer GUS has announced that it plans to expand its upmarket Burberry brand into China and the Pacific Rim.

Burberry in talks with digital shops

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital strategy.

Burberry rolls out Facebook sampling drive

Burberry is giving away free samples of its new fragrance via its Facebook page, ahead of the official launch in September.

Jedward touted to become face(s) of Burberry

LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.

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