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Burberry calls global pitch

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency....by Burberry. A spokesman for Burberry said: "Burberry has not sought to and is not looking to hire a creative agency. Burberry is always looking for new and innovative ways to engage consumers and to support its ... paraphernalia. Its sister paper the Daily Mail later reported that the model had been dumped by Burberry ...

Burberry opens talks with digital agencies

The luxury fashion retailer Burberry is in talks with a number of agencies about its digital...channels to promote its range of clothing, watches and fragrances. A spokeswoman for Burberry confirmed ... of the Burberry brand has become synonymous with the rise of "chav" culture in the UK. In July, the fashion ... survey named the brand the top exporter of "Britishness" to the world. Burberry has just unveiled a new ...

CLOSE-UP: LIVE ISSUE/BURBERRY - The once-dowdy brand is determined to maintain its cachet, Jenny

Burberry, the 150-year-old fashion company founded by Thomas Burberry, will always be associated...Jacoby UK was handed the task of creating two commercials to support Burberry's branding. The ads will run in-store in a bid to enhance the consumer's experience of the Burberry brand. Burberry uses ... -and-white shots by the photographer Mario Testino. However, Burberry often calls in other resources for specific ...

British companies to join top 100 global brands

LONDON - HSBC, Burberry, Orange, Tesco and Vodafone are close to joining the list of the top 100...as they reach values of 1 billion. And Burberry is thought to have the power to enter the Top 100, based on its ...

Turkey Of The Week

Uh-oh, your strategy is showing, says Francesca Newland about the current Burberry campaign...Uh-oh, your strategy is showing, says Francesca Newland about the current Burberry campaign. It s great that Burberry has finally got around to updating its image but it shouldn t try to be all things to all people. The attempt to combine class (using the less than God-like yet very pleased with himself ...

Diary: Fallon turns fashionista

In case you hadn't noticed the flocks of women with skyscraper heels, Burberry macs and a Starbucks

OPINION: Mills on ... Thomas Pink

Why is it that high-end fashion brands - Prada, Dolce and Gabbana, Ralph Lauren, Burberry, Armani

CLOSE-UP: LIVE ISSUE/CLASSIC FASHION BRANDS - Fashion's old guard aim to generate youth appeal. Edgy ad campaigns could make classic brands less desirable, Emma Hall says

". Burberry, Aquascutum, Pringle, Mulberry, Jaeger, Hackett, Macintosh, Moss Bros, Alfred Dunhill and now ... 's ubiquity involves a sacrifice of exclusivity and, consequently, desirability. As a result, Burberry could ... in its attempts to appeal to younger consumers. "We are not doing a Burberry," Aquascutum ...

CLOSE-UP: LIVE ISSUE/CLASSIC FASHION BRANDS - Fashion's old guard aim to generate youth appeal. Edgy ad campaigns could make classic brands less desirable, Emma Hall says

". Burberry, Aquascutum, Pringle, Mulberry, Jaeger, Hackett, Macintosh, Moss Bros, Alfred Dunhill and now ... 's ubiquity involves a sacrifice of exclusivity and, consequently, desirability. As a result, Burberry could ... in its attempts to appeal to younger consumers. "We are not doing a Burberry," Aquascutum ...

Live Issue - Are advertisers wise to chase the chav pound?

associated with the smart set. This has meant that products from Burberry, Hackett and Tommy Hilfiger ... and unsubtle jewellery. While Burberry's response to its adoption by the chav subculture has been less than ... featured an animated character, wearing an earring and peaked cap and dressed from head to toe in Burberry ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.