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Burberry in talks with digital shops

Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital.... Burberry's advertising account, which is handled by its in-house creative team, is not affected ... been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...

Burberry hires BBH to lead ad strategy

LONDON - Burberry, the British luxury fashion brand, has appointed Bartle Bogle Hegarty to work...will now handle all strategic duties for Burberry. The agency has also been briefed to develop the com ... , all creative work for Burberry will continue to be handled by the in-house creative department, which is run by Christopher Bailey, the creative director of Burberry. He will remain responsible ...

Burberry kicks off global media pitch

LONDON - Burberry, the British luxury fashion brand, is reviewing its global media planning...sources suggested Burberry is considering several possible routes leading to greater consolidation, which ... process alongside other networks. Burberry, which recently appointed Bartle Bogle Hegarty to work as its ... Microsoft in May. Recent campaigns for Burberry include press activity, created in-house, to support its ...

Burberry appoints Universal McCann as global media network

LONDON - Burberry, the British luxury fashion brand, has appointed Universal McCann to handle its...in a head-to-head battle against WPP's Mindshare. Burberry's 2 million UK account, previously ... such as the US, France, Germany and Asia. News of the pitch emerged last October when Burberry decided ... remains in house under Burberry chief creative officer, Christopher Bailey, who is responsible ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

: Financial Times Burberry is poised to enter the FTSE 100 for the first time, in a further sign of its ...

And in the real world... BSkyB, Burberry, Lloyds Banking Group and more.

is operated through a broadband internet connection. Source: The Guardian Burberry, the upmarket fashion ...

Lacoste snaps up MPG Media Contacts

and Boden, as well as fragrances from Paul Smith, Jimmy Choo, Burberry, Paco Rabanne and Nina Ricci. Paul ...

Aegis bolsters iProspect's social media offering with overseas acquisition

Aegis did not disclose the value of the deal, but revealed that as of 31 December ICUC had gross assets of $1.4m ( 845,000). IProspect will leverage ICUC's community management platform and social media expertise for its clients, which include Gap, Converse and Burberry. ICUC, which has 200 ...

Universal McCann captures Ecco's £30m global media

and buying brief for Burberry in April. The network landed the business after a six-month pitch process ...

And in the real world... Tesco, LVMH, RBS, Primark and more

first-half profits up by 10 per cent to 122 million, while Burberry said that store-based like ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.