STOP PRESS: Burberry sales suffer
17 Apr 2003
Burberry has announced that its sales have suffered as a result of the SARS virus in Asia
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New campaign: Burberry
24 May 2006
Burberry is attempting to dispel its chav image with the first TV ad campaign for its male...campaign promoting Burberry's male and female fragrances ahead of Christmas. The bottles are covered ...
BRAND HEALTH CHECK: Burberry - Does Burberry need to rebuild its exclusivity?
12 Jun 2003 | by Daniel Rogers
Burberry has been hit by a sales slowdown since March. It plans to continue extending its product...The Burberry raincoat's status as a design classic was cemented by a series of 20th century icons ... in the distinctive check. And, more worryingly, Burberry has been increasingly adopted by football hooligan culture ... Birmingham City and England's World Cup qualifier with Turkey - showed troublemakers clad in Burberry jackets ...
STOP PRESS: Burberry announces core earnings rise
21 Nov 2002
Burberry, the fashion brand, has announced a 32% rise in core earnings and a £55.1m pre-tax profit
Branding News brief: Burberry to launch women's perfume
01 Feb 2006
Burberry is to launch a women's perfume brand. The Burberry London range will feature packaging
Mark Ritson on branding: Burberry protest is no brand breaker
21 Mar 2007
You are never bored in Burberry. It should be their new slogan. No matter how quietly the UK...of its retainer managing Burberry's reputation. There was some initial negative publicity with the announcement, back in September, that Burberry would probably close its factory in the heart of Treorchy ... is located very close to his home town of Aberdare. A series of store protests outside many of Burberry ...
Retail News brief: Burberry announces rise in revenue
19 Jul 2006
Burberry has announced a 19% rise in revenue for the three months to 30 June. The fashion retailer
News brief: Burberry takes over Selfridges menswear and fragrance
18 Aug 2004
Burberry is taking over Selfridges menswear and fragrance to launch its Burberry Brit for Men
Retail News brief: Burberry plans new store openings
20 Apr 2005
Burberry is planning to open new stores in the US and Spain by spring 2006. It has signed leases
John Smedley set to 'do a Burberry' through St Luke's
21 Feb 2002
John Smedley, the British knitwear company, has hired advertising agency St Luke's to build its reputation as a leading fashion brand. The private company, which is based in Derbyshire, wants to emulate the success of other 'reinvented' British fashion brands such as Burberry and Mulberry ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
