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Targeting the aspirations of the Chav pound

, the designer-clad scallies have been a huge subgroup since the early ’80s, when Burberry and Aquascutum were ... labels. If the ads were actually targeted at Chavs – Burberry in the West Ham programme ...

Glamour lines up host of brands for web relaunch

The site will launch on 6 November, with channel takeovers and other commercial deals from different brands, including Maybelline, Clinique, Nokia, Burberry, Filofax, Reebok, Mango, Westfield and Marc Jacobs Daisy. Another launch advertiser, Ford Ka, is also taking out a 12-page feature ad in next ...

From the shop floor - Achav’s guide to the office class system

of which refer to Burberry caps, tight ponytails and shiny white trainers. We recently ran some profiling ... not wear Burberry to the office or don the custom big hoop earrings, but perhaps there’s a little chav ...

PPA Conference - Consumer Magazine Advertising Awards

their businesses and enforce their brands include Burberry, who has increased its total media budgets for magazines ...

Why consumers need the personal touch

Burberry check kilt. Aligning Burberry check caps with Chav is an aspect of this snobbery, which ... or small accessory items. What we laugh at when looking at a Burberry cap is an attempt to buy a slice ...

Planet media - This week's media news at a glance

by redundant workers prompted Burberry to pull its backing of the event. The Independent, 4 February Sports ...

Ditch the alphabet snobbery

names – not just Burberry, but Nike, Adidas, Louis Vuitton and the like – that are most attractive ...

It’s all a matter of class, dear

Burberry, quintessentially the toffiest of English checks, has become the new flag of the poor. Against ...

Life in the gutter – are style bibles going down the drain?

for Burberry, Nokia, VW and Universal Music, says The Face was once the bible for all that was cool in music ...

10 Tips - How to advertise to young people

Burberry-wearing, bejewelled lads who terrorise town centres, overdraft-happy but debt-ridden students ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.