Retail News brief: Burberry plans new store openings
20 Apr 2005
Burberry is planning to open new stores in the US and Spain by spring 2006. It has signed leases
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Burberry sales soar on the back of digital and brand strategy
16 Nov 2010 | by Ed Owen
Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m for the first six...Burberry will continue to invest in digital marketing strategies in the New Year to capitalise ... marketing has been a success according to the interim statement. It said: "Burberry now has nearly three ... Burberry's new 'retail theatre' technology. A global digital commerce platform is being tested for roll ...
John Smedley set to 'do a Burberry' through St Luke's
21 Feb 2002
John Smedley, the British knitwear company, has hired advertising agency St Luke's to build its reputation as a leading fashion brand. The private company, which is based in Derbyshire, wants to emulate the success of other 'reinvented' British fashion brands such as Burberry and Mulberry ...
Mark Ritson on branding: Burberry boss needs poetry lessons
12 Jul 2006
Her tenure as Burberry chief executive included the successful de-merger from parent company GUS ... from her initial statements that Burberry's prospects do not necessarily look good. Ahrendts' first ... that fit the brand's luxury profile. When Burberry opened flagship stores in New York, London ...
GREAT BRITISH BRANDS: Burberry - Fashionable from the 1920s through to the 1960s, Burberry declined
01 Aug 2002
Only five years ago, Burberry was all but consigned to the back of the wardrobe of great British...Burberry opened his first gentlemen's outfitters. By the First World War, business was booming as Burberry ... the Burberry check was introduced in the 1920s, the brand began to take on more of a fashionable image ... and Audrey Hepburn in Casablanca and Breakfast at Tiffany's respectively gave the Burberry trenchcoat huge ...
Fashion brand Burberry promotes Justin Cooke to vice president of PR
17 Jun 2010 | by Peter Hay
British fashion label Burberry has promoted Justin Cooke to vice president of public relations....Cooke was formerly director of public relations for Europe and will now oversee all PR strategy and initiatives globally for the heritage brand. Burberry recruited Cooke over three years ago and he previously held positions with Stella McCartney and Gucci in London. He continues to work out of Burberry ...
Burberry ready for new markets after revenues climb to £1.5bn
26 May 2011 | by Loulla-Mae Eleftheriou-Smith
Burberry, the luxury retailer, has reported a 27% increase in revenue to £1.5bn in its annual...last year. Angela Arhrendts, chief executive, Burberry, said: "Burberry delivered strong ... statutory basis, pre-tax profits increased 39.8% to 295.7m. In November, Burberry reported an 18% year ...
Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines
29 Feb 2012 | by Sarah Shearman
Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...'Campaign for Real Beauty'. Burberry, which launched its Facebook page in 2009 and was one of the first ...
Mark Ritson on branding: Being chic for chavs is not the end for Burberry
26 Jan 2005
in the way of a good story. The 'Burberry versus chavs' articles that have occupied journalists over the past...It is easy to see why the Burberry story has been so sensationally and mistakenly reported. Take a ... as 'chavs', and bingo - your story almost writes itself. A more careful consideration of Burberry would ... . Unfortunately for Burberry, its most famous visual element, the Burberry Check, is instantly recognisable ...
Sienna Miller could be new face of Burberry after Moss's loss
23 Sep 2005 | by by Julia Pearlman
to replace her as the face of Burberry after the supermodel was axed following allegations of cocaine binges..... Moss was dropped from Burberry's ad campaigns after cocaine-taking allegations and pictorial evidence ... and promising to "address her issues". According to Burberry's design director Christopher Bailey, Testino and Burberry are expected to be in talks to discuss the next campaign and "make sure he agrees with their next ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
