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New campaign: Burberry

Burberry is attempting to dispel its chav image with the first TV ad campaign for its male...campaign promoting Burberry's male and female fragrances ahead of Christmas. The bottles are covered ...

Burberry calls global pitch

LONDON - Burberry, the British luxury fashion brand, has kicked off a search for a global agency....by Burberry. A spokesman for Burberry said: "Burberry has not sought to and is not looking to hire a creative agency. Burberry is always looking for new and innovative ways to engage consumers and to support its ... paraphernalia. Its sister paper the Daily Mail later reported that the model had been dumped by Burberry ...

Burberry rolls out Facebook sampling drive

Burberry is giving away free samples of its new fragrance via its Facebook page, ahead...The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance. Burberry said it will be adding ... luxury fashion brand. Burberry has signalled that digital is a key area for investment ...

Burberry unveils fragrance campaign starring Rachel Weisz

LONDON - Golden Globe-winning actress Rachel Weisz has been signed as the face of Burberry's latest...Weisz appears in the campaign for Burberry London with fellow British actor Ioan Gruffudd ... , after Burberry revealed it had had a strong Christmas, with sales up by 11% to £115m for the quarter ... pregnant, was signed up by Burberry for the fragrance after the Kate Moss cocaine scandal broke last autumn ...

Rachel Weisz to replace Moss as face of Burberry fragrance

LONDON - British actress Rachel Weisz is set to win Kate Moss's lucrative Burberry fragrance..., Burberry wanted a classic British beauty to replace Croydon-born Moss. "Burberry wanted to use an elegant and sophisticated British beauty for their fragrance and Rachel fitted the bill," a Burberry ... on to study at Cambridge University. Moss has so far lost lucrative contracts from Burberry, H M ...

Pressure grows on Burberry as brand plans China move

LONDON - Pressure is growing on the quintessentially British fashion and accessories brand Burberry...he could to intervene, as Burberry plans to move production from its factory in the Rhondda Valley ... in the town of Treorchy. Burberry has also been called upon by Welsh actor Ioan Gruffudd, the star of TV ... be potentially embarrassing for the brand because last year Gruffudd was chosen as one of the faces of Burberry ...

Branding News brief: Burberry to launch women's perfume

Burberry is to launch a women's perfume brand. The Burberry London range will feature packaging

News brief: Burberry takes over Selfridges menswear and fragrance

Burberry is taking over Selfridges menswear and fragrance to launch its Burberry Brit for Men

Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...'Campaign for Real Beauty'. Burberry, which launched its Facebook page in 2009 and was one of the first ...

And in the real world... Kraft, Burberry, Kingfisher, Orange/T-Mobile and more

: Financial Times Burberry is poised to enter the FTSE 100 for the first time, in a further sign of its ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.