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Is royal patronage still relevant?

Burberry has put its Royal Warrant in danger. Will it care? Melanie Godsell examines whether...Burberry has incurred the wrath of Welsh MP Chris Bryant and a plethora of celebrities in recent ... -year association with the royal household. Burberry s decision to relocate its production facilities ... that Burberry s warrant will be removed as a result, the saga does throw up questions about the extent ...

Jaguar Cars rated top UK online experience

Jaguar beat runners up, including Magnet , Reebok , Burberry and Durex brand owner SSL to come top in Blast Radius s Best UK Online Experience survey 2007, which analysed 20 of the UK s top consumer brands. Independent mystery customers and Blast Radius s internal panellists rated Jaguar Cars a ...

Luxury marketing embraces green bling

consumers favouring the latter, it is irksome to see brands such as Burberry, which were once ... appealing to newer buyers. Burberry, for example, now places its famous check more discreetly, often on the inside of its high-end designs. It has developed a top-level premium brand, Burberry Prorsum, and uses a ...

The seven sins of content marketing

answer is: how much branded content is too much? Fashion house Burberry has taken a fascinating ... and marketing industries for its role in forming a community of fans. However, Burberry would not comment when ... If a brand is in a low-interest sector, it can scarcely hope to follow Nike, BMW or Burberry ...

Marketing in China: Taming the dragon

or perceived to be - Burberry, Tesco, Mothercare, Penguin Books, Marks Spencer and others - can lead ... brand with those attributes in a logical way, and let things roll. Burberry and Rolls-Royce have done ... , of which 30 will be in China. - Burberry, which has 57 stores in China, plans to open about 100 stores ...

Apple cements most valuable brand status as UK's giants slide

, including Dove, up 23% to $4.7bn and Burberry, up 21% to $4bn. Tim Wragg, European CEO at Millward Brown ... . One is Burberry, which is a significant success story. That is not only riding the wave of emerging ...

Interbrand's Top 100 global brands 2009

/A Germany 98 Burberry 3,095 N/A Britain 99 ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

BURBERRY 3,110 3,095 0% ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

- namely Primark and Burberry - topped the most-hated list in this sector, attracting the opprobrium of 27 ...

Interactive: Twelve ideas for 2012

are demanding that brands tailor their products to their every whim. Burberry Bespoke, the fashion house ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.