M&S and Sainsbury's back PM's GREAT campaign
23 Sep 2011 | by Sara Kimberley
Marks & Spencer, Sainsbury's and Burberry are just some of the British brands backing Prime
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Burberry in talks with digital shops
20 Oct 2011 | by Matt Williams
Burberry, the UK-based luxury-fashion brand, is holding talks with agencies about its digital.... Burberry's advertising account, which is handled by its in-house creative team, is not affected ... been responsible for its overall image and branding since 2001. Burberry has worked with advertising ...
Reprise UK hires Dan Kalinski
18 Aug 2011 | by Jeremy King
as well as social media services to global clients including InBev, Coca-Cola and Burberry." ...
Universal McCann captures Ecco's £30m global media
02 Sep 2010 | by Mark Banham
and buying brief for Burberry in April. The network landed the business after a six-month pitch process ...
School Reports 2011: UM London
05 Sep 2011 | by Staff
17 (biggest: Burberry) Accounts lost 0 TV 38% Press 10 ... , it picked up accounts including Burberry, Charles Schwab and bwin, and retained H M. New advertisers ...
M&S signs Hollywood director Jordon Scott for latest ad
07 Sep 2011 | by Sara Kimberley
and Burberry model Rosie Huntington-Whiteley to appear in its Autograph campaign. ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
highlights Burberry and O2 as two leading lights. The Facebook marketer attributes the site s ability to develop one-to-one relationships with repositioning Burberry from a relatively closed brand, mostly ... excellent content; if you look at their Timeline page it s visually engaging." Burberry is said to have ...
The history of advertising 4 - Cocaine
11 Feb 2011
". - Kate Moss lost ad contracts from H M, Chanel and Burberry after her 2005 cocaine scandal. However, new ...
Interpublic records 9.7% revenue boost in Q2
29 Jul 2010 | by Mark Banham
in the US. It also took the global media planning and buying account for British fashion brand Burberry ...
The new breed of marketer
23 Feb 2012
and reap the rewards of an overarching vision of customers and the digital space. At Burberry, its chief ... of competitor luxury brands. Burberry's share price more than doubled between 2010 and 2011. Nike is another ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
