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Dove, Burberry and Manchester Utd first UK brands to launch Facebook timelines

29 Feb 2012 | by Sarah Shearman

Dove, Burberry and Manchester United Football Club are among the first UK brands to launch...'Campaign for Real Beauty'. Burberry, which launched its Facebook page in 2009 and was one of the first ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer

08 Mar 2012 | by Kim Benjamin

Jones, director of digital marketing, Burberry: Gresham Jones became Burberry s first head of digital ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge...to their business doubled to 30% in that period. Many successful businesses, such as Burberry, Paul Smith ... luxury fashion-labels, such as Burberry and Mulberry in particular, are having success with Chinese ...

My YouTube ad of the week: Martin Bailie, Glue Isobar

22 Mar 2012

). Wish I'd thought of Burberry's strategy. Compare/contrast. Burberry is a delight on mobile ...

Escada relaunches 90s perfume range on Facebook

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

Burberry created a Facebook app to give away samples of its latest fragrance, Burberry Body . Follow ...

Hearst appoints Swan as head of ad operations

29 Mar 2012 | by Nick Batten

Swan, who starts the newly created role with immediate effect, will be responsible for overseeing the delivery of all advertising and paid-for-content across Hearst UK's 21 magazine websites and digital pureplay brands. Key advertisers across Hearst UK's digital portfolio include Estee Lauder, Burberry, P ...

Lacoste snaps up MPG Media Contacts

03 Feb 2012 | by Maisie McCabe

and Boden, as well as fragrances from Paul Smith, Jimmy Choo, Burberry, Paco Rabanne and Nina Ricci. Paul ...

How social media is removing the barriers between corporate and consumer brands

14 May 2012 | by Cathal Smyth

such as Burberry, the corporate brand is indivisible from the consumer one. Corporate brands are anything ... 1 Carnival Carnival Burberry Group Burberry Group Burberry Group 2 Burberry Group ARM Holdings Carnival Marks Spencer BP 3 BP Sage Group Next ...

Barbour shells out on search ads to fight fakes

03 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

brands, such as Burberry, a plain search for 'Barbour' generates an ad reading "Barbour official jackets ...

Brand Health Check: Aquascutum

03 May 2012 | by Kim Benjamin

collapse. While rival Burberry has thrived by attracting a younger, trendier following and invested ... and favoured by many over the more obvious appeal of Burberry. Design is not to blame here. The sale ... not enough. Its communications were limited and limiting. When compared with Burberry's digital fashion shows ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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