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CBS Outdoor adds Bluetooth to London bus ad offering

CBS Outdoor UK is to offer Bluetooth connectivity to brands advertising on 100 London buses...Through a CBS Outdoor partnership with mobile media owner BlisMobile, advertisers will be able to offer additional content to people travelling on 100 buses operating on the so-called "gold routes" through areas such as Oxford Street and Regent Street. Brands advertising on sites inside the bus can ...

Google Transit launches in London

on London buses....awareness across the city." The ad campaign uses five fully wrapped buses, which will run along several ... for this campaign. It also benefits from the scale, movement and overall impact of buses. "It s this combination ...

Egmont launches new teen magazine 'We Love Pop'

on London buses and digital activity on Stardoll, Sugarscape and Vevo.com. The digital campaign was devised ...

Gap first to use illuminated bus format

The 10 special illuminated bus T-side ads will run on the side of 10 buses that travel on "gold" routes through central London. They will be supported by a further 140 central London buses displaying ... connectivity to brands advertising on 100 London buses operating in central London following a successful ...

Crystal Palace lightshow will celebrate London's digital TV switchover

-years of effort and the construction of five new TV masts, one the height of 70 double-decker buses. "In only ...

Media Bitch's Diary 9 September

Sharrocks' office is on exactly the same level as the double decker buses that pass the window, so ...

TfL blocks 'gay cure' bus campaign flagged by CBS Outdoor

not prepared to have that suggestion driven around London on our buses." Stonewall's ad, which is currently running on 1,000 London buses, says on a similar red background, "some people are gay, get over it ... and inclusive London. The adverts are not currently running on any London buses and they will not do so ...

TfL excludes payday loan companies from big money sponsorships

TfL traditionally offers revellers free travel on London buses and the London Underground between ... sites on the London Underground, in Tube carriages, on buses and on outdoor sites in the inside of London buses. A spokesperson for Wonga.com said in response to the TfL statement: "We held preliminary ...

Smooth Radio launches first presenter-focused campaign

and the West Midlands. The posters will be plastered across buses, specifically targeting motorists ...

GMG Radio to launch campaign for Real network

on the back of buses and petrol pump handles will target people travelling to work or taking children ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.