PRWeek's Top 150 ones to watch
04 May 2012
from MMM. At a glance Key clients Highland Spring Group, Lothian Buses and, with MMM ...
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Agencies face Olympics hurdle as transport chaos looms
26 Apr 2012 | by Matt Cartmell
links in UK 200 Number of extra buses operating in London during the Games 50% The increase ...
Reputation Survey: Rail Services
19 Jan 2012 | by John Owens
cars (39 per cent) and buses (31 per cent) were seen as better value for money than their rail ...
Poetry campaign on Cornwall buses
02 Jul 2004
poetic sayings changed to include references about buses such as a version of William Shakespeare ...
Cambridgeshire to offer health checks on buses
03 Oct 2007
park and ride buses....of 21 greener Stagecoach buses that meet the latest European emission standards. Cambridgeshire ... calculations and lung tests on board one of the new buses. The campaign is the latest in a range of initiatives devised by Cambridgeshire s comms team to make the buses more appealing to the local community ...
Twitter saves the day for Boris
10 Jul 2009 | by David Singleton
Social media tool to the rescue after passengers tweet Mayor about 'roasting' hot buses....to deal with 'roasting' hot buses last week. The Mayor was inundated with tweets from disgruntled Londoners, after it emerged that many buses had their heaters turned up in the middle of the heatwave ... temperatures soared to 45 degsC on some buses. One typical tweet sent to the Mayor read: 'Please make ...
Arriva aims to encourage greater use of bus service
09 Jul 2003 | by Ed Shelton
to get more people onto buses....The nationwide PR campaign will support a direct marketing door-drop, starting in September, aimed at getting those that have not used buses for some time to try them again. Arriva’s bus marketing director Catherine Mason said: ‘The challenge here is about changing perceptions. A lot of people have not used buses ...
School bus charity BUSK in unruly behaviour drive
17 Sep 2004 | by Donna Werbner
the potentially fatal consequences of unruly behaviour on school buses....and fighting on school buses every year. It hopes to grab the attention of 12 to 16-year-olds by warning ... on buses. The campaign was inspired by the case of 12-year-old Stuart Cunningham-Jones, who died when a ... and bus firms are being targeted with a video showing the effects of unruly behaviour on buses. ‘Instead ...
Twitter saves the day for Boris Johnson and Transport for London
08 Jul 2009 | by David Singleton
to deal with 'roasting' hot buses last week....The Mayor was inundated with tweets from disgruntled Londoners, after it emerged that many buses ... they could not turn off the heating during the summer, meaning temperatures soared to 45 C on some buses ... of stuff about hot buses on Twitter. What s going on? I immediately fired off a letter to Transport ...
Three to pitch for Greener Journeys
25 Mar 2010 | by Noel Bussey
LONDON - Greener Journeys, a coalition of companies formed to increase the use of buses and coaches
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
