CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
? With posters plastered all over Wimbledon Station platforms and local buses, they certainly had presence ...
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TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
in partnership with payment card-providers MasterCard, Visa and American Express, is due be introduced on buses ...
COI puts teen ads on buses
27 May 2009
young people in big groups. The campaign will run on more than 2600 Stagecoach buses for the next ...
THIS WEEK: Children on the top decks of buses ...
28 Mar 1996
Children on the top decks of buses are to be enticed into joining kids cable and satellite...Children on the top decks of buses are to be enticed into joining kids cable and satellite station The Children s Channel by characters from TV shows apparently sitting on city centre bus shelters. Life-sized cut- outs of Cynthia and Brittany from the programme Sweet Valley High ...
CAMPAIGN DIRECT: ISSUE - Thinking man’s marketers offer BMP a DM solution. Despite its successes, BMP never quite cracked its direct offering. Until now, maybe? By Ken Gofton
29 Jan 1999 | by KEN GOFTON
like a convoy of buses , Jon Voelkel, the planning director at Craik Jones Watson Mitchell Voelkel...After a barren spell with no launches of note, new direct marketing agencies are coming along like a convoy of buses , Jon Voelkel, the planning director at Craik Jones Watson Mitchell Voelkel, claims. He s right, of course, and what s also surprising is that most of them have the backing ...
ADVERTISING & PROMOTION: Cash down the Tube
05 Jun 1997 | by DRAYTON BIRD who runs the Drayton Bird
-the-line business. The two agencies will compete for a programme across buses and tubes worth pounds 1m per year....London Transport has shortlisted Triangle and Barraclough Hall Woolston Gray for its entire below-the-line business. The two agencies will compete for a programme across buses and tubes worth pounds 1m per year. ...
Big Awards 2008: Sport, Travel & Leisure
24 Oct 2008
. A 112-year-old man tells us about the London buses that took the troops to war. He knows because he
Interfocus picks up pounds 3m LT work
10 Jul 1997 | by JAMES CURTIS
London Transport has appointed Interfocus to handle its below-the-line work, completing the rationalisation of its marketing roster. Interfocus will work on corporate campaigns and specific tasks for buses and tubes. Its three-year contract is worth at least pounds 3m. Its first priority ...
COI shortlists three for free bus campaign
14 Aug 2007 | by Alex Donohue
qualified card holders to travel for free on off-peak buses across England from the spring of 2008. COI ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
