MEDIA: MEDIA WATCH; Buses
18 Jul 1996
Advertisers are jumping on board buses in growing numbers as the medium moves up a gear in its creative use of campaigns.
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Lynx Attract spreads 'the chaos' to buses
15 Feb 2012 | by Sarah Shearman
Lynx is showing the reactions of passengers to couples snogging on buses in a digital and social media extension of its marketing push for its new Attract deodorant for men and women.
MEDIA: Boost for buses
28 Jan 1999 | by ANNE-MARIE CRAWFORD
Outdoor media specialist, Outdoor Connection has produced a report into bus media. The findings show that the bus media revenue forecast for 1999 is pounds 48.7m, pounds 1.8m more than 1998.
On the buses
12 Feb 1998 | by LISA CAMPBELL
Wella is using illuminated bus sides to advertise its Viva Colour permanent hair colourant. The pounds 1.5m campaign, booked through New PHD, runs for one month and is supported by press advertising in women s magazines.
MEDIA CHOICE: MUTV on buses
27 May 1999 | by MIKE GORMAN, Head Of Media On Chrysler,
In media, where everybody wants a piece of Manchester United, it s always nice to see a genuinely creative piece of media thinking.
MEDIA: Tizer takes UK buses
02 Oct 1997 | by RAYMOND SNODDY
AG Barr, the soft drinks company, is the first advertiser to buy the national bus advertising package from transport contractor TDI. A campaign for its Tizer drinks brand will appear on 15,000 bus T-sides in 13 cities from October 1. The deal was negotiated by Media Solutions.
Poetry campaign on Cornwall buses
02 Jul 2004
Cornwall County Council has launched a campaign to encourage bus travel in the area, called Poetry in Motion.
Voice of London's buses revealed
17 Nov 2006
A Darlington PRO has landed the country's biggest voice-over job.
Billboards and Beyond: Transport - Buses
09 Jun 2006
Bus advertising is growing ever more sophisticated, both creatively and in the way it is marketed.
Cambridgeshire to offer health checks on buses
03 Oct 2007
Cambridgeshire County Council has launched a campaign to offer free health checks on board its new park and ride buses.
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