Media: Viacom Outdoor adds GPS technology to buses
18 Aug 2006
Viacom Outdoor is adding GPS technology to its fleet of buses carrying digital LED ad panels
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Billboards and Beyond: Transport - Buses
09 Jun 2006
on yield - because there's not much scope for increasing inventory. The number of buses in the UK is static ... of vinyl printing technologies that can see whole buses wrapped in stunning creative executions. It doesn ... new options too, such as reflective and lenticular vinyls. The number of wrapped buses out ...
Interactive Airline Partnerships puts ads in airport buses
10 Jan 2000 | by GREG HUGHES
Inflight media company Interactive Airline Partnerships (IAP) is to work on a new project with Poster Express, the transport advertising specialist, to install LCD advertising screens on Pink Elephant, the bus shuttle service at Heathrow airport.
IPA Effectiveness Awards 2005: Bronze Award - Arriva Buses
02 Dec 2005
ARRIVA BUSES Campaign: Going your way Client: Arriva plc Agency: Cogent Elliott Principal ... lured people on to its buses and reversed the long-term decline in passenger numbers in the market as a whole. Light-to-medium users of buses, who could be persuaded to travel more frequently, were targeted ...
The World: Michigan - State schools may use ads on buses to fund fuel
19 Sep 2008
in their buses....The news comes as rising fuel costs mean schools are struggling to cope with the costs of transportation. Ads must be "age and subject appropriate", and must be placed inside the buses, as it is illegal to advertise on the outside of them in Michigan. School-bus ads have been tried in the state ...
DIARY: Hello! shows it’s such a chic, upmarket read by going on the buses
27 Feb 1998 | by MAIRI CLARK
Hello! magazine is obviously feeling rather threatened by OK! Weekly s rising circulation, judging by its behaviour outside the OK! celebrity breakfast held at Claridges last week.
Burkitt DDB creates Energizer bus-side push
05 Dec 2003
's buses....The campaign, which is called "You'd be mad to forget them", is designed to remind shoppers to stock up on batteries to avoid disappointment when they give gifts that are battery operated. It will run on almost 20 per cent of London's buses, with weighting towards routes in shopping areas ...
Atheists unveil £130,000 bus poster campaign
06 Jan 2009 | by Staff
. Now stop worrying and enjoy your life" on 600 buses over the UK and 200 bendy buses in London.
TDI initiative offers national packages for bus advertising
30 May 1997 | by MICHELE MARTIN
Advertising on buses is to be brought in line with the way other media are bought and sold...Advertising on buses is to be brought in line with the way other media are bought and sold, with the relaunch of the medium this week. For the first time, bus advertising can be bought as a package ... and incorporating 1,500 double decker buses. In addition, 60 per cent of the inventory will be available ...
CAMPAIGN DIARY: YOU MUST REMEMBER
03 Sep 1999 | by MAIRI CLARK
were: 1. Rolo; 2. Penguin; 3. Dulux. The theme was buses....Congratulations to Caroline Pay at Mother, who correctly answered last week s quiz. The answers were: 1. Rolo; 2. Penguin; 3. Dulux. The theme was buses. This week, we want you to identify the ads and the theme. Fax your answers to 0181-267 4914/4915 or e-mail campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
