Skype bids to show off 'richer experience'
02 Apr 2012 | by Sarah Shearman
buses, from today (2 April) for the entire month. For the digital component, Skype is running a ...
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Diageo to sponsor free New Year's Eve travel for three years
02 Dec 2011 | by Gemma Charles
The sponsorship deal, launched today by Vodafone McLaren Mercedes driver Lewis Hamilton, will be promoted across tubes and buses from 9 December to New Year's Eve. In addition to the responsible drinking ads, tube travellers at selected central London stations will receive top tips and free bottles ...
London 2012 CEO: 'Our marketing budget was pretty limited...but our sponsorship effort has been superhuman'
18 Apr 2012 | by Noelle McElhatton
of the Olympics. Above and beyond that you ll see us do a fair amount of poster stuff, on the side of buses ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
, Arriva Buses. www.freestyleinteractive.co.uk/www.freestyleinteractive.fr Nucleus Founded 1979 ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
in partnership with payment card-providers MasterCard, Visa and American Express, is due be introduced on buses ...
Coke launches first new bottle size in almost 20 years
19 Mar 2012 | by Maisie McCabe
was planned and bought by Vizeum, will include six-sheets and T-sides on buses. In-store point ...
Five Coke vehicles to travel Olympic torch relay route
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola has unveiled its "beat fleet", the five cars and buses, including a Mini from fellow
How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview
14 Mar 2012 | by Alex Brownsell
with contactless terminals, and Transport for London is aiming to fit the devices to 8000 London buses. All ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
, the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
