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Wella is using illuminated bus sides to advertise its Viva Colour permanent hair colourant. The pounds 1.5m campaign, booked through New PHD, runs for one month and is supported by press advertising in women s magazines.
On the buses...Q: I have recently seen promotional buses used as a means of drumming up support for reality TV shows. I have a summer drink that needs some promotional support and this seems like an ideal way of creating brand attention. Do you know who can provide this kind of bus or other forms of promotional ...
Advertisers are jumping on board buses in growing numbers as the medium moves up a gear in its...Advertisers are jumping on board buses in growing numbers as the medium moves up a gear in its ... , as used by National Lottery Instants, where the entire vehicle is covered in artwork. Ten buses out of a ... in a bottle. TDI is even looking at talking posters on the sides of buses, to attract people ...
Outdoor media specialist, Outdoor Connection has produced a report into bus media. The findings show that the bus media revenue forecast for 1999 is pounds 48.7m, pounds 1.8m more than 1998.
- that s a winning formula. My only complaint is that you can only catch one of these buses ...
AG Barr, the soft drinks company, is the first advertiser to buy the national bus advertising package from transport contractor TDI. A campaign for its Tizer drinks brand will appear on 15,000 bus T-sides in 13 cities from October 1. The deal was negotiated by Media Solutions.
young people in big groups. The campaign will run on more than 2600 Stagecoach buses for the next ...
last week, and a full print, outdoor and digital campaign is due to break next month. Greyhound buses ...
Children on the top decks of buses are to be enticed into joining kids cable and satellite...Children on the top decks of buses are to be enticed into joining kids cable and satellite station The Children s Channel by characters from TV shows apparently sitting on city centre bus shelters. Life-sized cut- outs of Cynthia and Brittany from the programme Sweet Valley High ...
TV advertising could soon be shown on the top decks of London Buses if London Transport agrees...TV advertising could soon be shown on the top decks of London Buses if London Transport agrees ... service - which comprises short programmes interspersed with ads - on buses throughout the UK ... is in talks with London Transport about installing sets on the city s red buses. Companies ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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