Viacom puts GPS on London buses
22 Aug 2006 | by Media Week
of 25 London buses, offering digital LED advertising panels with locally targeted ad messages in central
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Bournemouth buses win for CBS outdoor
14 Dec 2007 | by Sarah Crawley-Boevey
LONDON - CBS Outdoor has had its contract to manage advertising on Bournemouth's Yellow Buses
Viacom expands XL panels on buses
05 Sep 2006 | by Media Week
The number of so-called XL panels, which are two and a half times bigger than a panel in a Tube carriage, will increase from 8,000 to 27,000 on buses throughout the capital. Fiona FitzGibbon, head ... the growing importance of buses in London's public transport networks. Last year, bus passenger journeys ...
Titan builds its presence on the buses
11 Jul 2006 | by David McCormack
network," he says. "Effectively, Viacom has been selling our buses and that has limited our growth ... and is gearing up for an aggressive attack. It has been suggested Viacom has taken its eye off the buses ... and The Prisoner of Azkaban. October 2005: Twinkly T-Sides on 110 London buses promoting the movie Nanny McPhee ...
CBS Outdoor secures £1.3m deal with Newport Buses
28 Jul 2008 | by Sarah Crawley-Boevey
LONDON - CBS Outdoor has won a five-year contract to sell advertising on Newport Buses in Wales....This is the second consecutive deal between the outdoor firm and the Welsh bus operator - which has an 86-strong fleet of buses - and is worth 1.3m. Effective from 1 January next year, CBS ... of the new contract, all buses in the fleet would be fitted with ad frames. Meanwhile, CBS has teamed up ...
Viacom broadcasts digital TV quiz onto London buses
04 Jul 2006 | by Ian Quinn
, on the outside of 25 London buses....The campaign, which will run for two weeks from this week, will see the daily quizzes displayed on the LED screens on the side of buses travelling over three different routes across the city ... of last year on 25 of its red buses and has already run campaigns for clients including Lastminute ...
CBS stays on the buses with £100m five-year Arriva win
23 Oct 2007 | by Sarah Crawley-Boevey
,500-strong fleet of buses....The deal, which covers major UK cities including Liverpool, Leeds, Glasgow and Manchester, means CBS now has all of the major bus fleets contracted for next year. Arriva operates 1,500 buses in London, covering 19% of the capital's bus fleet, and runs fleets in Wales, the Home Counties ...
CBS stays on the buses with £100m five-year Arriva win
23 Oct 2007 | by Sarah Crawley-Boevey
for the operator's 6,500-strong fleet of buses....The deal, which covers major UK cities including Liverpool, Leeds, Glasgow and Manchester, means CBS now has all of the major bus fleets contracted for next year. Arriva operates 1,500 buses in London, covering 19% of the capital s bus fleet, and runs fleets in Wales, the Home Counties ...
Letters - 14 June 2005
14 Jun 2005 | by MediaWeek
Combined screen media, Barb accuracy, buses and pinstripes, moving on... and answer your phones...to deliver a trusted medium to advertisers. Buses favoured by pinstripes Fiona Fitzgibbon Head ... feature last year, entitled Buses are picking up a passenger of a different stripe. A pinstripe. TGI ...
Adgroup's Nottingham bus contract renewed until 2009
22 Mar 2006 | by Juliette Garside
ads on its buses....Adgroup, which sells advertising on ferries, trams, roadsides and at airports, has been managing the Nottingham bus contract for three years. Nottingham's bus contractor was Decker Media, and Adgroup bought the company in 2003. Since then the group sold space on the city's fleet of 380 buses to Persil, McDonalds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
