Coke launches first new bottle size in almost 20 years
19 Mar 2012 | by Maisie McCabe
was planned and bought by Vizeum, will include six-sheets and T-sides on buses. In-store point ...
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Diageo to sponsor free New Year's Eve travel for three years
02 Dec 2011 | by Gemma Charles
The sponsorship deal, launched today by Vodafone McLaren Mercedes driver Lewis Hamilton, will be promoted across tubes and buses from 9 December to New Year's Eve. In addition to the responsible drinking ads, tube travellers at selected central London stations will receive top tips and free bottles ...
Five Coke vehicles to travel Olympic torch relay route
18 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola has unveiled its "beat fleet", the five cars and buses, including a Mini from fellow
CREATIVE STRATEGY: Sponsors' double fault at Wimbledon
07 Jul 2011 | by Simon S Kershaw
? With posters plastered all over Wimbledon Station platforms and local buses, they certainly had presence ...
Old El Paso readies Jubilee-themed campaign
22 May 2012 | by Maisie McCabe
, will run across roadside and London Underground 48-sheets, T-sides on London buses and JCDecaux ...
Vinnie Jones revealed as new face for 'Make Mine Milk' push
11 May 2012 | by Loulla-Mae Eleftheriou-Smith
, the funding will end in October this year. Jones will feature in an outdoor campaign on UK buses from today ...
MEDIA: Tizer takes UK buses
02 Oct 1997 | by RAYMOND SNODDY
AG Barr, the soft drinks company, is the first advertiser to buy the national bus advertising package from transport contractor TDI. A campaign for its Tizer drinks brand will appear on 15,000 bus T-sides in 13 cities from October 1. The deal was negotiated by Media Solutions.
THIS WEEK: Burger King ads rapped by ASA
15 Feb 1996
Comparative advertising on buses has suffered a setback after a ruling by the Advertising...Comparative advertising on buses has suffered a setback after a ruling by the Advertising Standards Authority against Burger King. Its ad boasted 60% more beef than them , and used the McDonald s symbol. But McDonald s said the ad related only to regular burgers. Though the ad did carry ...
CAMPAIGN DIARY: YOU MUST REMEMBER
03 Sep 1999 | by MAIRI CLARK
were: 1. Rolo; 2. Penguin; 3. Dulux. The theme was buses....Congratulations to Caroline Pay at Mother, who correctly answered last week s quiz. The answers were: 1. Rolo; 2. Penguin; 3. Dulux. The theme was buses. This week, we want you to identify the ads and the theme. Fax your answers to 0181-267 4914/4915 or e-mail campaign ...
DIARY: ICE TO ESKIMOS - TDI uses a silly cow to milk a Boddingtons promotion
28 Feb 2000
finally persuading the brewer that buses were the right route for a festive Boddingtons promotion....TDI s Clive Punter and Janice Fernandes had Whitbread in their sights for over two years before finally persuading the brewer that buses were the right route for a festive Boddingtons promotion. The brewer wanted to reach its young target audience in a striking way that mirrored its irreverent ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
